Pet Age

Melissa Verplank Enterprises Names New VP

February 14, 2018

Joe Zuccarello has joined Melissa Verplank Enterprises (MVE) as the new vice president of Sales, Marketing and Business Development. This new and influential role will collaborate the efforts of The Paragon School of Pet Grooming, White Dog Enterprises,, and Whiskers Resort and Pet Spa.

Zuccarello joins the multifaceted MVE brand from TropiClean, where he served as the director of Innovation and Promotion. His extensive experience in new product development, strategic planning and leadership will help build the Verplank brand worldwide. Additionally, Zuccarello’s expertise spans the entire pet industry spectrum including management and process development at first class pet resorts, grooming spas, and training facilities. Zuccarello is a sought out international speaker and has worked as a consultant providing management, operations, and sales training services and assistance tailored specifically for the pet industry. Likewise, Zuccarello is a writer for many pet industry publications both in print as well as online. He has a Master’s degree in business administration and was a professor and senior lecturer of graduate and undergraduate business administration courses at a private university in St. Louis.

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