Market Like a Bulldog
Marketing & Sales Ideas to Help You Sell More NOW!John Cullen has over 10 years of pet product marketing and sales experience. He started his pet career as a product manager of the Pounce brand of cat treats at HJ Heinz. From there, Cullen went on to help several pet product startups become successful. Most recently he was VP of Marketing at JW Pet Company – a leading innovator in pet toys and other pet products. In 2009 Cullen formed Bulldog Marketing & Sales, Inc., a dedicated pet product consultancy, with the mission of helping small to mid-sized manufacturers navigate the nuances of the pet industry. For more information visit www.bulldogms.com.
How to go from the big top to the big league in the pet industry.
Not generating enough brand awareness. How many people have heard of your brand?
Sometimes, the right relationship can make all the difference.
Retail appointments are so few and far between that every time you make a presentation it needs to be great.