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Life is good Pet by Planet Dog Launches New Collection

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Life is good Pet by Planet Dog launched a new collection of dog-friendly products that will be available to pet retailers in July 2014.

The Fall 2014 collection includes tail-wagging toys, treats, squeakies, go gear, sweaters and crusher tees, home goods and holiday items.

“Planet Dog and Life is good have both built our brands on giving back, and we are both dedicated to making extraordinary and fun products that enable us to celebrate life while contributing to great causes,” said  Stephanie Volo, Planet Dog’s Co-CEO.

Rocket Balls, Rocket Bones, and the Fetch Ball with Rope are made from Rocket-Gel, a pliable, non-toxic and eco-friendly material that is made in the USA.  Each one comes in two sizes and four colors. The rugged Fabric Flyers, available in perfect plum or retro green, are made of durable poly-canvas and are floatable for fetching fun anywhere. Soft and snuggly, Plush Squeaky Toys feature cozy plush outers and recycled fill, and are available in the shape of Rocket the Dog’s head, or in a heart shape.

The Nylon Adjustable Collars, Leashes and Harnesses, are available with Rocket’s head on retro green or with the heart shape on perfect plum. Each is available in multiple sizes for every breed. Also available are cotton and acrylic blend Snuggle-Up Sweaters in two color options and six sizes. The Canine Crusher Tees offer a distressed look on 100 percent cotton and boast Lucky Dog on the back. The Crusher Tee is available in three colors and six sizes. Pooches can round out the look with 100 percent Cotton Bandanas in two colors and three sizes that proclaim Life is good for a Lucky Dog.

In addition, the line includes safe, durable, easy to clean silicone Food & Water Placemats and Bowls. Placemats are debossed with Lucky Dog or Half-full on true blue and deepest plum. Bowls feature debossed Half-full on turquoise blue or perfect plum.

Also part of the line are 100 percent All-Natural Life is good Dog Biscuits, available in Say Cheese!, Go Bananas! and Slobber & Spice. The treats are all sourced and baked in the USA, and are wheat, corn and soy free with no wheat gluten.

The Journey Nester Bed, features contouring memory foam and a removable, machine-washable micro-suede and poly-canvas cover.

“There has always been a great connection between dog lovers and Life is good,” said Bert Jacobs, chief executive optimist for Life is good.  “By teaming up with Planet Dog, we can bring our favorite Life is good messages and graphics to the best-made dog products in the industry.”

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