Pet Age Staff //March 14, 2017//
UBM’s Global Licensing Group, organizers of Licensing Expo, the world’s largest and most influential licensing industry event, has opened attendee registration and unveiled the blueprint for Licensing Week, taking place May 22-25 at the Mandalay Bay Convention Center in Las Vegas. Licensing Week brings together new and returning educational and networking events surrounding Licensing Expo (May 23-25) to offer a robust slate of business-building opportunities for attendees and exhibitors alike. It aims to encourage and enable licensing professionals to take full advantage of their time in Las Vegas with more industry events, networking opportunities, exclusive parties and invitation-only Studio Screenings.
“Licensing Expo has become the true hub for licensing professionals, and the number of events supporting the industry during the week of the Expo in Las Vegas has grown significantly,” said Jessica Blue, senior vice president, Licensing, UBM Americas. “UBM recognizes that some participants struggle to fit everything into their schedule, so we’re excited to introduce Licensing Week to bring together those events in a full, easy-to-manage calendar that allows everyone to take part in as many of these opportunities as possible.”
Licensing Expo, sponsored by the International Licensing Industry Merchandisers’ Association (LIMA), remains the centerpiece of the week and will host more than 5,000 brands from all categories and from many countries. Some of the new exhibitors in 2017 include Auldey Toys, French Bull, Hang Ten, Line Friends, Toon Goggles and Vooz Co, Ltd. Returning exhibitors include Iconix Brand Group, Cartoon Network, Jenny Foster, The Joester Loria Group, John Wayne Enterprises and Sony Music, among many others. With more exhibitors joining every week, these are just a few of the brand owners and agents showcasing in May.
Other components of Licensing Week include:
Additional events during Licensing Week include the Opening Keynote (free to all Expo attendees), LIMA International Licensing Awards (both May 23) and the Women in Toys Breakfast (May 24). Learn more about Licensing Week here.
Licensing Expo, the longest consistently running licensing tradeshow, has connected the world’s most influential entertainment, character, fashion, art and corporate brand owners and agents with consumer goods manufacturers, licensees and retailers for more than 35 years. Attendees come to spot trends, build strategic partnerships and secure promotional tie-ins. Millions of products across the world started as a conversation at Licensing Expo. This is where brand owners, licensees and retailers find the right partners to expand their businesses and create relationships.