Kriser’s Natural Pet Stores and The Honest Kitchen Partner to Support Wings of Rescue

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This May, Kriser’s Natural Pet Stores and The Honest Kitchen are joining forces with Wings of Rescue to support safely airlifting at-risk shelter pets to new loving homes.

Kriser’s, a multi-unit retailer specializing in natural pet food, supplies and grooming, along with its customers, is raising funds to enable Wings of Rescue to save planeloads of pets from overcrowded shelters.

Wings of Rescue, a national non-profit organization, has safely airlifted nearly 19,000 pets out of communities and regional shelters where they face potential euthanasia necessitated by overcrowding and a lack of adoptive homes. The pets are transported efficiently by flight, without stops or overnights in trucks or vans, to regions with the capacity to care for and adopt out these shelter pets.

“From the moment I saw the hopeful eyes of a pet boarding its Wings of Rescue flight, I knew we had to get involved in making these miracles happen, in keeping with our mission of helping pets live happier, healthier lives, naturally,” said Brad Kriser, founder and CEO of Kriser’s Natural Pet. “We’ve challenged ourselves to measure success by the planeload, and we’re committed to helping save and rehome as many furry friends as possible.”

Throughout the month of May, Kriser’s will ask customers to round-up their transactions to the nearest whole dollar, with 100 percent of round-up proceeds going to Wings of Rescue. In addition, the Kriser’s team will raise additional funds via an online drive at http://crowdrise.com/krisers-natural-pet.

“We are proud to partner with a company like Kriser’s whose mission of helping pets aligns so well with our own,” said Yehuda Netanel, founder of Wings of Rescue. “Our vision is that all animals have a chance at finding a loving family and home no matter how difficult the logistics, en route to eliminating the need for euthanasia because of overcrowding. Kriser’s support will to make that vision a reality for many pets.”

Kriser’s has also partnered with The Honest Kitchen and will provide a box of its dehydrated human-grade pet food to each family that adopts a Wings of Rescue Animal through the Kriser’s initiative.

“As passionate pet lovers ourselves, we’re excited to do what we can to not only help rescue these animals from overcrowded shelters, but also to help get their new lives started out properly with a natural, healthy whole food diet,” said Lucy Postins, founder and CEO of The Honest Kitchen.