Worldwise, a leading consumer pet products company, entered into a long term, exclusive licensing agreement with kathy ireland Worldwide.
Under the partnership, Kathy Ireland, CEO and chief designer for kiWW, will develop a line of solution based home decor friendly pet products with the Worldwise team and market the collection under the brand kathy ireland Loved Ones.
“As a company, Worldwise is excited to partner with Kathy Ireland and her team at kiWW to develop a line of solution based pet products unique to the market,” Kevin Fick, Worldwise CEO, said. “Kathy makes a great partner, she brings both her design savvy as well as her knowledge of what it means to be a busy parent to both the two-footed and four-footed child. Kathy’s design sense combined with Worldwise’s ability to create innovative and solution based products is a winning combination.
“Worldwise and kiWW partnership has evolved naturally and through the shared interest in pet wellness has led to building a significant pet advocacy program that will work to raise awareness of the benefits of pet adoption.”
The kathy ireland Loved Ones pet product collection will be both functional and stylish, and will be launching at Global Pet Expo next month.
“It’s a joy to partner with Kevin and the extraordinary team at Worldwise to bring our brand into the world of pet lovers,” Ireland said. “We have never thought of ourselves as pet owners, rather, we are the trusted guardians for these very special loved ones.”