Scott Pet introduced Pork Chomps in 2006 as the first dog chew made from a patented process of expanded pork skin and 100 percent rawhide-free. In 2016, Jungle Jack Hanna signed on as the first celebrity spokesperson for the brand. Scott Pet created a rawhide-free family of products by introducing Nutri Chomps in 2017, a rawhide-free chew that is vitamin and mineral enriched, high in protein and easily digestible.
The multi-year partnership with Jack Hanna as the trusted expert providing continued education on the importance of rawhide free will kick off this month.
“Initially Jack inspired us through his lifelong passion and commitment to educate people about animals” said Mike Bassett, president/CEO of Scott Pet. “We quickly realized the unprecedented impact Jack Hanna had educating the public on the rawhide-free message and are excited to expand on the relationship.”
“A few years back our dog choked on a rawhide chew. It was a scary moment for our family and one I will never forget,” Hanna said. “My wife, Suzi, and I were so excited to learn about Pork Chomps, a great rawhide alternative. It has been an honor to get to know the team at Scott Pet. They are a wonderful family company looking to enrich the lives of pets.”
Consumers and retailers will see the messaging roll out later this month, and the company expects to continue to develop compelling and targeted marketing over the next several months and years as it grows its Rawhide-Free family of brands.