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Industry News

Apr 15, 2024

Pet Palette Distribution Unveils Halloween, Holiday Prebook Events

Pet Palette Distribution, a Maryland-based national distributor of premium pet products, has launched the seasonal prebook program for its 2024 Halloween and Holiday collections. The collections highlight hundreds of best-selling seasonal dog and cat products that range from holiday-specific Thanksgiving, Halloween, Christmas and Hanukkah items to a wide range of options that fall under the [&hell[...]

Apr 15, 2024

Super Pet Expo Names Health & Wellness Brand SwiftPaws as New Sponsor

Super Pet Expo, producers of the largest direct to consumer pet shows which take each January in New Jersey and March in Northern Virginia has signed SwiftPaws as a new sponsor. SwiftPaws, which is based in Melbourne, Florida, is a health and wellness lifestyle brand for pets. Its flagship product, SwiftPaws Home, allows pet owners […]

Apr 12, 2024

FDA Alert: ADM Animal Nutrition Expands Recall to Include 17 Additional Lots of Feed Products

The U.S. Food and Drug Administration (FDA) is reporting that ADM Animal Nutrition, a division of ADM, is expanding its recall earlier this year, to include the following additional products due to elevated levels of magnesium, sodium, calcium and/or phosphorus: Pen Pals Chicken Starter-Grower (Product Nos.70009AAA46 and 70009AAA44); Pen Pals Egg Maker Complete (Product No. […]

Apr 12, 2024

Premium Dog Nutrition Brand Badlands Ranch by Katherine Heigl Launches on Chewy

Badlands Ranch, the premium dog nutrition brand providing superfood-packed dog food and treats for canine health, is excited to announce that the brand is now available on the popular pet food and pet products website Chewy.com. Founded by actress, animal advocate, and philanthropist Katherine Heigl, Badlands Ranch is an extension of her passion for animals, striving to […]

Apr 12, 2024

Tractor Supply Continues Partnership with GRAMMY Award Winner Lainey Wilson as Brand Ambassador

Tractor Supply Company, the largest rural lifestyle retailer in the United States, recently announced the continuation of its partnership with GRAMMY Award-winning and prolific singer-songwriter Lainey Wilson as a brand ambassador for 2024. In this role, Wilson will continue to authentically highlight Tractor Supply’s commitment to and passion for serving all those who enjoy living […]

Apr 11, 2024

Dog Bar Concept Unleashes Strategic Growth Initiative, Planning for National Franchise Expansion

Pups Pub, the wildly popular off-leash, indoor and outdoor dog sports bar is launching a strategic franchise initiative, signaling a bold move towards expansive growth on a national scale. Leading the pack in dog bars, Pups Pub is set to quickly gain a strong foothold nationally. In support of the brand’s franchise development efforts, the company […]

Apr 11, 2024

Wellness Pet Company Welcomes Two New Hires to Senior Leadership Team

Wellness Pet Company, a leader in pet nutrition for over 25 years, welcomes Jessica Gorbet as vice president of legal and Mark House as vice president of information technology (IT). With extensive experience supporting global operations, strategic planning, risk management and counsel, Gorbet and House join Wellness Pet in crucial senior leadership roles to foster legal […]

Apr 10, 2024

How the Best Places to Work List Will Help Your Pet Brand Gain Industry Recognition

For the third consecutive year, Pet Age will be recognizing the Best Places to Work in the Pet Industry, a program for companies that enables them to benchmark their organization, learn more about their employees and stand out in their communities as one of the best places to work. In a world of shrinking margins […]

Apr 9, 2024

Furvor Celebrates 1st Anniversary with Product Line Expansion, Retail Partnership

Furvor, a leading pet bone broth nutrition brand, recently celebrating its first anniversary by launching its first national retail partnership with SCHEELS. Founded in 1902, SCHEELS is a destination sporting goods store with nearly 40 locations in the U.S.A. Founder Kevin Bauer commented on the pet brand’s first-year success. “My teenage son and I started […]

Apr 8, 2024

Fauna Foods ‘Day at the Races’ Pet Industry Event Returns to Meadowlands Racetrack

Fauna Foods recently announced its highly anticipated annual summer kickoff event, “Day at the Races,” is scheduled to take place June 14 at the iconic Meadowlands Racetrack in East Rutherford, New Jersey. Ira Slovin, founder and CEO of Fauna Foods, emphasizes the purpose of the annual event. “Building one-to-one relationships with our vendor partners and […]

Apr 5, 2024

Central Bark Continues Franchise Expansion with Dog Day Care Center to Open in Poughkeepsie, NY

Central Bark, a premier whole dog care franchise and industry pioneer, recently announced it is continuing its aggressive national expansion with its soon to open first location in the Town of Poughkeepsie, New York. Leading Central Bark’s expansion into the Hudson Valley is the husband-and-wife team of Denise and Ron Donofrio. After their 30-year career […]

Apr 4, 2024

Jolly Pets Unveils Brand Refresh to Enhance Commitment to Quality Toys, Play Experiences

Jolly Pets, a leading provider of innovative and durable pet toys, is excited to announce its highly anticipated brand refresh. The comprehensive brand update includes a fresh, new logo and captivating packaging designs, aimed at further enhancing the company’s commitment to quality, creativity and pet-centric play experiences. With three decades of success in the pet […]