Pet Age

January 24, 2018, a “profit for purpose” pet goods manufacturer and e-commerce retailer, announced the company’s plans to open high impact exclusive products to select retailers in 2018.

Founded in 2014 as a Facebook page inspired by a rescued Siberian husky named Splash, iHeartDogs has rapidly grown into a household name with 10 million readers per month, 20 million followers on social media, and 1 million loyal customers. To date, its transparent cause programs have contributed over 10 million meals and 100,000 toys to shelters around the nation while raising over $150,000 to help fund service and companion animals to military veterans. Until recently, iHeartDogs has been available exclusively online but will now expand into select brick and mortar retailers.

“When we select products for retail partners, they have to be validated by our millions of pet owners and show proven demand,” co-founder and COO Marshall Morris said. “This gives our retail partners the ability to tap instantly into data driven demand and removes the guesswork.”

Leveraging their massive community has given iHeartDogs a strategic advantage in helping decide what problems to solve, how to solve them and how to create products proven worthy for the pet market. When partnering with iHeartDogs, retailers will receive a quantifiable impact metric for each participating store that highlights the number of meals and toys donated to a shelter through every purchase.

“We want to provide our retailer partners with the highest quality products that create goodwill and tangible sales,” Morris said. “Our strategic advantage is how we develop our products; we listen to our community of millions of pet owners and create items that address their needs while giving back.”

Lastly, retail partners can expect marketing allocated to driving consumers to their store locations through iHeartDogs websites, social media channels and newsletters. For more information, retailers interested in partnering with iHeartDogs can visit

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