Spectrum Expands GloFish Offerings

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Press release: GloFish Brand

GloFish Brand of Spectrum Brands Pet LLC is introducing a full array of colors for the Tetra species of GloFish fluorescent fish in major pet retailers and independent stores across Canada.

All six colors of fluorescent GloFish Tetras — Starfire Red, Cosmic Blue, Electric Green, Galactic Purple, Sunburst Orange and Moonrise Pink — will now be available in Canada for consumers to experience vividly colored aquatic environments.

“Given the tremendous success they’ve had in the U.S., we’re excited to finally introduce the complete line of GloFish Tetras to a market that has demanded them for years,” said John Fox, Aquatics Division Vice President, Spectrum Brands – Pet Care Division. “GloFish livestock capitalize on what fishkeepers want: relaxation, nostalgia, interactivity and beauty. When combined with the species’ ease of care and the education we provide, GloFish brand offers consumers an unparalleled fishkeeping experience.”

GloFish livestock is a growing segment, boosting previously flat fish livestock sales across the industry. They were initially launched in the U.S., where they were reviewed by the FDA, and are now sold in more than 7,000 stores.

For distribution into Canada, GloFish Tetras in each color were reviewed by Environment and Climate Change Canada (ECCC) to ensure compliance with Canadian regulations. GloFish LLC plans to continue working with the ECCC to make additional lines of GloFish fluorescent fish available to Canadian consumers in the future.