From Mongolia to New York

Listen to this article

Pet Age spoke with Ryan Holder Singer, founder and CEO of K-10+ about pet health, his trip to Mongolia, plans for expansion and new products.

Rebekah Harrison: Can you tell me a little about the history of K-10+?

Ryan Holder Singer: I had originally come up with the initial concept for K-10+ back in early 2000. I spent the next several years simply hashing everything out and working through every fine detail over and over. Years had passed and in 2010, I had found myself traveling through Mongolia with an old college buddy. Over the course of that trip I had shared with him my vision to create a revolutionary new line of pet health and wellness products. From that moment forward, he was on board and became our first investor.

Once back in New York City, I immediately began to put our plan in motion, building an A-plus team of advisors and investors while searching out only the best manufacturers and ingredients here in the USA. Because of our unique ability as a young company, we have been able to move quickly through product development, branding, manufacturing and marketing to bring these fresh new ideas to market.

Rebekah: What makes K-10+ such a unique company?

Ryan: Everything about K-10+ is designed to look and feel different and to appeal to today’s modern consumer. K-10+ is a first-of-its-kind line of products that are revolutionizing the pet health and wellness market. Our goal is to break down the barriers to entry into the pet health and wellness categories. We’re all from industries outside of the pet world, and I believe it’s this new perspective and approach that has set us apart. Higher efficacy, premium ingredients equals better results. We’ve moved quickly, expanding the business with plans to disrupt additional product categories in the pet care market and go head to head with established category powerhouses.

Rebekah: I’ve heard mumblings about a feline line extension. Can you tell me a little about that?

Ryan: We have a new line of advanced feline health and wellness products in the works called Lynx+ that continues the K-10+ tradition of innovation and ease of use. Have you ever tried to give a cat a pill? Good luck!

Rebekah: Any other new products in the works at K-10+?

Ryan: To follow up our line of water soluble vitamins and recent Advanced Chews that just hit stores this spring, we are launching two new products this fall, including a line of Advanced Protein Bars featuring calming, probiotic and multivitamin formulas, and also dental sticks that both feature our patented dissolving mini strips, delivering key active ingredients that start to absorb right in your dog’s mouth while they chew.

Rebekah: Any plans for expansion in the near future?

Ryan: Absolutely. Part of our core philosophy is to always innovate and find ways to improve the lives of our pets. Since our inception just 18 months ago, we have secured several major strategic partnerships with leaders in the industry to help us expand our product portfolio and distribution goals. We will have some big news for you in the near future so stay tuned!