DogTrekker.com Adds VP Operations
Roger Coryell was named vice president/operations of DogTrekker.com.
Coryell is responsible for day-to-day operations of the company. He oversees the development of dog-friendly digital products to provide expanded experiences for California dog travelers and to drive value for the company’s destination, lodging and other partners.
In addition to managing the websites, newsletter and soon-to-be released mobile app, Coryell will collaborate with senior management to evolve and execute the digital business strategy, launch Southern California destinations, identify and implement best practices of technology for readers and partners, manage CRM solutions and turn data into actionable insights.