MAGAZINEContents, July 2009
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| | EDITOR'SNote
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 NEWSBeat |
| Reef Conference Co-Locates with Backer Show
The Chicago Marine Aquarium Society and H.H. Backer Associates hope to boost interest in the aquarium hobby with side-by-side events in October.
PLUS: A niche airline partners with pet industry businesses to offer a better flying experience for animals; and more.
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| Legislation
A national retail group says consumers would be safer if retailers weren’t forced to store credit card numbers; and more.
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| Show Reports
Zoomark International 2009; and more. |
| Agenda
Info on trade shows, grooming contests and more. |
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| COUNTERIntelligence |
| How to Market with E-mail
By following some simple dos and don’ts, you can manage e-mail campaigns that will keep your store front-and-center in customers’ minds.
PLUS: Commercial specialty products.
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| Marketing & Management
Visit other stores to improve your own. |
| Operations & Strategies
Lessons from an ugly duckling. |
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| FEATURES |
| Pet E-tailers: Poised for Growth
It represents a tiny part of the overall pet market now, but the online pet business is set for a mighty growth spurt. |
| Finding Fido the High-Tech Way
Check out the growing category of high-tech identification and tracking products that can help dog and cat owners more easily find their lost pets. |
| Feeding Big Fish
Help your customers feed cichlids, discus, plecos and other large fish successfully. |
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| HANDSOn |
| How to Tell a Bird Is Sick
Because birds often hide signs of illness, you must pay attention to subtle changes in their appearance and behavior in order to provide timely care.
PLUS: Reducing cats’ carbon footprints.
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| Health
Long-held theories about diet and reproduction in parrots are tested in a Canadian research institute; and more. |
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 GROOM&Board |
| Fancy Finishing Touches Making the effort to add a little something special to the pets you groom can really pay off in customer enjoyment and loyalty.
PLUS: News about the pet care industry.
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| SHELFLife |
| Exotics Just Wanna Have Fun
Entertaining toys meet the unique recreational needs of ferrets, chinchillas, hedgehogs and other specialty pocket pets.
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| Health Aids for Herps
Stock a specialized health aids and maintenance products for lizards, snakes and amphibians and promote healthy pets—as well as return business.
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| Products
The latest products in each major category. |
| SHOWRoom |
| ADIndex |
| TOPShelf
Innovative, convenient products for today’s pet consumer |
