Coach Launches Dog Themed Campaign

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Coach, Inc. revealed its newest advertising campaign. Titled “COACH PUPS,” the new campaign features canine stars in a series of portraits of dogs photographed by Steven Meisel. It launches this month with Miss Asia Kinney, the adorable four-legged companion of Lady Gaga.

Miss Asia Kinney, Lady Gaga’s now famous French bulldog has amassed a substantial social media following in only a few short weeks. The Coach bags she elegantly models in the campaign are the Edie and the Rucksack.

“I am so proud of Miss Asia!” said Lady Gaga. “She’s a natural in front of the camera, and we’re both so excited that the iconic Steven Meisel shot her for Coach’s pup campaign! I really love getting to watch my best friend be a star.”

Lady Gaga also recently announced via Instagram that she would be designing dog clothes as well.

Art directed by Fabien Baron and styled by Karl Templer, COACH PUPS will appear in print, online and on outdoor media globally starting in July.

“’I’ve never had so much fun on a shoot,” said Stuart Vevers, creative director at Coach. “The combination of Mr. Meisel and the pups was an extraordinary, surreal, special moment. We wanted to create playful images that make you smile. We were inspired by some images from the Coach archive, which featured Eddie—the dog that starred in the TV series Frasier—to create something joyful, with humor and character. That’s a spirit that’s uniquely at the heart of Coach.”

This new initiative will also introduce the social campaign #coachpups, including a range of online activities for fellow dog fanciers, opportunities for Instameets, special talks and other events hosted by the great and the good of the canine world. This will also mark the debut of the Coach Snapchat account.

Coach has made a donation to Chicago French Bulldog Rescue on behalf of Miss Asia Kinney and her devoted owner.