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Chicago Pet Video Changes Name to ReelPaws Productions


March 5, 2014

Chicago Pet Video, the country’s only production company focused exclusively on animal-focused businesses, recently changed their name to ReelPaws Productions to more clearly reflect the company’s in-house creative and technical abilities, and national reach.

Andrea Fischetti, managing director of ReelPaws Productions, believes the name change was instrumental to demonstrate its leadership in the pet industry.

“Businesses were under the assumption that we only work in the Midwest region, when in truth we serve clients nationwide and internationally,” Fischetti said. “ReelPaws Productions better represents our expanded capabilities.”

In the past year alone, ReelPaws Productions has brought on an Emmy-nominated director of photography, added animation services and successfully created the first interactive video portal at one of the industry’s largest events, the Backer’s Total Pet Expo.

“We are proud to bring the pet industry our expertise in creating multimedia campaigns targeting consumers in the online space,” Fischetti added.

ReelPaws Productions is an industry leader in video production for animal exclusive businesses. ReelPaws are experts in online video, including creating content for social media, product demonstrations, overview videos, web series, live streaming, motion graphics, and commercial services.

ReelPaws also produces videos for Pet Age, while Fischetti frequently contributes to the magazine.

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