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By Eric Stenson Cats face many of the same dental challenges faced by humans—plaque and tartar buildup, periodontal issues and bad breath. According to the Cornell Feline Health Center at the Cornell University School of Veterinary Medicine, about 85 percent of cats above the age of six will wind up suffering from periodontal disease. Often, […]

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Snacking without the Guilt

Freeze dried raw treats made from proteins like chicken or salmon are one of the biggest trends currently being highlighted on the feline treat shelf. They are healthy, neat and do double duty, as they can be added to both kibble and wet recipes to entice finicky eaters to the food bowl. Today’s Trends “Our […] Read More →

The Sky is the Limit

Allowing cats to safely and securely experience the great outdoors is an overall boon to their general health and well-being. With this trend comes increased interest in feline collars, harnesses and leashes, and the selection is growing to meet this need in a variety of materials—from genuine leather, vegan leather and nylon to hemp and […] Read More →

Let Them Explore

By Eric Stenson It might be difficult to think this way as you watch your cat rolling on its back in your living room, batting around a ball of yarn or a squeaky toy, but inside every house feline is the soul of a lion or tiger that yearns to roam the Serengeti. Unfortunately, a […] Read More →

Essentials for Cat Grooming

The cat originally began its partnerships with humans about 10,000 years ago in the Fertile Crescent, living as a desert animal and, as such, had a very short coat that needed minimal attention. Longhaired cats are the result of centuries of selective breeding and require substantial care to keep their coats and skin healthy. While […] Read More →

Lots of Litter Options

The cat litter category has always been proactive in terms of innovations. However, the last two years have seen some real game changers come to market, giving consumers lots to consider before making a selection that best suits their needs. Despite the advent of so many types of litter, such as those made from wheat, […] Read More →

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Cat Gadgets

With “pet technology” being a popular term in the pet industry, more pet specialty retailers are considering the addition of tech products to their inventory. Apart from the wide array of fun gadgets, there is a selection of products that solve serious problems such as feeding cats in multi-pet households, tracking the amount of water […] Read More →

High Health Standards

Dry cat food has undergone a big transformation over the years. According to reports from Statista, dry cat food sales have nearly doubled since 2000, rising from $2.3 billion to $3.8 billion in 2014. One of the results of this data is that manufacturers are focused on providing a better quality control, smarter manufacturing facilities […] Read More →

Hairball Control

Indoor cats that are exposed to artificial lights tend to shed year-round, making hairballs a perennial issue. This feline issue is best addressed from a nutritional standpoint as well as from a grooming one. The Wellness Natural Hairball Control recipe is made with a precise blend of fiber to control hairballs. “It helps move hair […] Read More →

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