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Bird Category

Oct 3, 2017

The Natural Buzz is Hitting the Avian Market

Walk into any supermarket today and you’ll likely see more shoppers scrutinizing product packaging, reading ingredient lists, asking clerks questions, and checking apps for data like calorie counts and Weight Watcher points. And chances are, they’re doing the same due diligence in your store, too. News flash: this increasing trend toward healthier living, sustainable practices, […]

Sep 5, 2017

Spotlight on Supplements

Food only goes so far in providing essential vitamins, minerals and nutrients. It’s a big reason why people visit the health food store to stock up on pills, powders and enhancers. The same is true of daily avian diets: while they may be fortified with many natural ingredients for proper metabolism and health, they can’t […]

Aug 2, 2017

A Healthy Snack Knack

They say you can catch more flies with honey than vinegar. The same can be true of honey sticks, fruit and nut yummies, baked birdy biscuits, and millet morsels: offer a healthy selection of savory snacks for birds and chances are their owners will flock to your store for more of these avian indulgences. Because […]

Jul 12, 2017

The Play’s the Thing for Birds

Few things warm bird lovers’ hearts more than seeing their winged companions busy at play. But avian amusements only go so far in a cage lacking bird-friendly baubles, trinkets and toys. And therein lies an opportunity for pet store retailers, who can position themselves as the go-to source for fun products designed to stimulate birds […]

Jun 6, 2017

Backyard Feathers

Old McDonald’s farm isn’t the only place where contented egg layers, colorful quack-makers and other pleasant pheasant-like feathered friends can be found. Today, all manner of urban poultry pals have found a home in the backyards of animal lovers living in the boondocks as well as the big city. And pet retailers who want in on […]

May 2, 2017

Seeds for Success

They say the quickest way to a man’s heart is through his stomach. That can also be said of pet birds, whose owners know that providing nutritious yet tasty edible offerings can keep their winged companions healthy and happy. More importantly for pet retailers who cater to this need, it can sow the seeds for […]

Apr 6, 2017

Time to Branch Out

You can’t exactly put yourself “in a bird’s shoes.” But imagine how their feet must feel gripping the same cylindrical surface day after day. Now imagine how you can capitalize on educating customers about how to avoid this fatigued foot fate. By stocking a wider array of perches and related accessories in your store and […]

Mar 29, 2017

Beyond the Norm

They say the cure for feeling cooped up is to spread your wings and fly. But many bird product retailers are content to confine sales of cages—the most crucial avian commodity that bird owners purchase—to a limited supply and a small selection. That’s an opportunity missed, say the experts, who recommend expanding your offerings to […]

Mar 23, 2017

Hello, Birdie

By Jennifer Higgins February may be looking in its rearview mirror at the holidays now long passed, but the winter weather is sticking around. As we hunker down in the warmth and safety of our homes, you can see that our feathered friends outside are doing whatever they can to survive the elements. Though a […]

Jan 10, 2017

Bird Grooming 101

By Dr. Laurie Hess, Dipl ABVP (Avian Practice) When people hear about pet grooming, they typically think of shampooing, coat clipping and blow drying. But, as an avian veterinarian, I think about nails, wings and beaks. Birds, just like dogs and cats, need regular grooming to stay healthy and safe. While wild birds use their […]

Dec 12, 2016

Sales that Sing

Busy consumers are constantly on the lookout for dummy-proof pets that are relatively inexpensive. That’s where softbills like finches and canaries fit a nice niche. Crested, red factor and bright yellow canaries as well as zebra, society and Gouldian finches and their family are low maintenance, colorful and compact. Depending on the species, they also […]

Nov 4, 2016

The Bowl Truth

Skeptical about bird receptacles? It’s important not to overlook merchandise mainstays like feeders and waterers, which every bird owner needs. In fact, many customers are willing to pay more for an upgrade that improves on the cheap vertical vessels of edibles included in a starter cage—provided you can upsell them on the benefits of a […]