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Pet Brand Positioning Passé: A New Approach to Differentiation Provides Strategic Lift
The pet food business is unique. There are not many CPG businesses like pet food where dozens of competing brands market similar products, produced in a similar format, packaged in a similar way with a similar nutritional story percolating underneath. At once, this presents a challenge to achieving meaningful uniqueness and differentiation, a foundational strategic […]
Sound Strategy: This Magic Ingredient is Often Missing From Marketing Plans
What occasionally masquerades as strategy in pet brand marketing plans most often isn’t really strategy. Usually, it’s a misappropriation of the word that leaves volumes of value on the table because often true strategy is routinely underleveraged in go-to-market thinking. What is strategy? Sound strategy is a blueprint for your brand and company that […]
The Surprising Benefits of Seaweed For Pets, Our Planet
In recent years, pet owners have become much more concerned about the health and well- being of their pets and are increasingly seeking natural and holistic solutions. A remarkable contender has emerged from the depths of the ocean – seaweed. Seaweed harbors a treasure trove of benefits for pets, standing out as a nutritional powerhouse, […]
The Holiday Season is a Great Time to Attract New Pet Customers
The holidays are here, and it’s probably one of your busiest times of the year, both for your business and personally, and it can be tempting to coast to the end of the year. However, the holiday season is a fantastic opportunity to showcase your products and services, attract new customers, and keep them loyal […]
Trendsetters: Revisiting 2023 Pet Fashion Trends, 2024 predictions
Dogs have always been man’s best friend, and for most of us, they are more than just pets; they are family. We have seen over the recent years that pet parents want their furry family members to look just as stylish as they do. Before we head forward with my predictions for 2024 among high-end […]
Avoid Bad Habits: 6 Ways to Stop Procrastinating, and Why It Matters
We’ve all experienced it, staring at a task, knowing it needs to be done but somehow can’t muster the drive to begin. This phenomenon is procrastination, which is simply the act of delaying or postponing starting a task even though we know it’s not in our best interest. Nearly everyone has experienced this at some […]
Is There Value in Providing Customers With Pet Product Samples?
If you are a business owner, you might have wondered whether offering free samples of your product to potential customers is a good idea. After all, giving away something for nothing can seem counterintuitive and can sometimes be costly, right? However, there are many benefits of providing samples that can outweigh the drawbacks and boost […]
Sustainability’s No Longer Optional: Consumers Demand Verified ESG Performance
According to a recent comprehensive trend report from PlanetFWD, sustainable brand claims and performance will be a ‘must have’ for retailers. Why? Numerous studies agree that upwards of 93 percent of retailer emissions come from “System 3” sources embedded mostly in the supply chains of brands they carry. Thus, no surprise in Amazon’s recently released […]
Pet Industry M&As: What’s Changed in 2023, What Hasn’t
There has been a noticeable slowdown in pet M&A activity over the last year, primarily due to the combination of interest rate hikes and concern about a recession. Given their dependence on leverage and loan availability, private equity activity dropped significantly in 2023. PE firms have reported to us that while their deal flow has […]
Pet Product Promotions: Try These Tips, Tricks to Drive Sales
New products keep your business fresh and promote engagement. They bring customers back into the store and get people excited about your brand. Plus, loyal customers will always be interested in your latest offerings. This doesn’t mean that promotion of new products can be neglected. A carefully constructed release strategy is essential in the success […]
The Power of Emotion: Biology Can Strengthen Your Pet Brand
Pet food brand marketing has followed an ingredient feature/benefit track for decades, focusing largely on analytical messaging around protein percentages, nutritional density, ingredient sourcing, the “first five” ingredients, probiotics, amino acids, fruits and vegetables. However, pet food buyers find this analytical messaging mentally taxing, noting more similarities than exceptional diffe[...]
The Aquatics Industry: The Challenges of Selling Fish, Livestock
After years of growth, the aquatics segment of the pet trade is dealing with a slowdown due to economic headwinds, and uncertainty tied to regulatory constraints. Despite the challenges, there are still many stores performing well in this category, and opportunities for everyone to do well. Like all aspects of the pet trade, aquatics experienced […]
