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Featured: Marketing to Millennials: Knowing Your Customers

I’m 50. So if you’re seeking wisdom about marketing to millennials, keep in mind that you’re asking a guy old enough to be their dad. Then again, if you ask some millennials, also known as Generation Y, they can tell you what they like and what they want, but they can’t necessarily tell you how […]

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3 Benefits of International Ingredient Sourcing

BY STEVE MILLS,  senior vice president of customer brands and co-manufacturing at American Nutrition Inc. It’s no secret that international pet food ingredient sourcing has had a colorful history. But in recent years, the benefits have begun to far outweigh the risks. Market demand for exotic pet food options, fortified importation standards and more responsible […] Read More →

A Possible Reason for a Change in Pets’ Behavior

The transition from summer to fall might have led some of your customers to experience a change in their pets’ behaviors. During my time as a professional animal trainer, I often found that, starting in late August through September, I would get an increase in people contacting me with behavior problems with their dogs and […] Read More →

6 Sales Tips that Work

Times have changed. Retailers can no longer just turn on the lights and stand behind the cash register waiting for customers to come through the door. You need to be a salesperson, because if you’re not selling yourself, your business and your products’ features, your customers will buy online. My firm is focused on aquatic […] Read More →

Marketing Done Right

Let’s rehash some of the basics of marketing—the things that never change. You’ve successfully marketed your pet retail store when you have a) caused a significant number of people to be aware that you’re there; b) convinced a significant percentage of those people to buy their pet-related items from you; and c) convinced a significant […] Read More →

4 Tips for Better Hiring

By Adam Robinson, co-founder and CEO of Hireology The difference between a successful and unsuccessful pet business is the people who help run it. But within a sector as specialized as the pet industry, it is not always easy to pinpoint which candidates would be a good fit for your business. Here are four tips […] Read More →

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Make the Most out of the Holidays with your Business

Around this time of year is when distributors publish their holiday sale catalogs. If you have your own year-long advertising calendar, then you’re ahead of the game and have probably even influenced what your distributors are offering. Once we enter the holiday season, you will have little impact on the distributor’s product offering. Before November […] Read More →

Pool Safety for Dogs

It behooves retailers and their staffs to have some basic answers to common behavioral challenges and learning tasks. Some of the answers/suggestions you give will be product oriented— chewing, house soiling and litter box solutions are good examples. Others might not involve products you sell, but if answered with care and accuracy, may enhance a […] Read More →

Enhancing Pet Health with ‘Natural Awakenings’ Movement

BY ROBERT S. GOLDSTEIN, VMD There has been a huge transformation in the veterinary field over the past 15 years that has had a significant impact on the pet industry, especially the pet food area. The holistic veterinary movement, now appropriately called integrative veterinary medicine (IVM), combines natural and alternative treatment approaches with conventional veterinary […] Read More →

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