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Management

By: Dave Ratner  –  January 29, 2015
There’s plenty to learn at the National Retail Federation show.
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By: Pet Age Magazine Staff  –  January 5, 2015
Making customer retention a priority pays off.

Staying in the Game

Discounts, delivery and rewards can keep pet retailers competitive.

 
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Knowledge Sells

Expert knowledge can be a powerful asset to boost sales and encourage repeat business.

 

Maximizing Your Business through Social Media: Part 3

Building a following and advertising on Twitter.

 
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Financing and the Pet Retailer

Ideas on sources of funding for pet retailers.

 
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Doing a Year-End Review

To move forward, it’s often helpful to look back.

 

TV Revisited

Should you advertise on network or cable?

 

Freshening up Freshwater Livestock

Look at trends in livestock to keep it from getting stale.

 

Maximizing Your Business through Social Media, Part 2

Twitter basics for businesses.

 
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Creating an Event Worth Going To

Promotional events can serve as a strong element of a retailer’s marketing plan.

 

Facebook 101 for Pet Shops

Ways to make Facebook work for your store.

 

The Appeal of a Clearance Section in Your Store

A clearance section can bring some new sales of old products.

 

Pet Stores on the Radio

The right radio ad at the right time can boost the bottom line.

 

Maximizing Your Business Through Social Media: Part 1

Ignoring social media risks sending customers to your competitor.

 
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Signage Can Help Do the Selling For You

Displays have to engage the customer in a way that leads to action.

 
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Your Store Should Be Your Showroom

Let your beautiful and imaginative displays be your silent sales people.

 
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