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Featured: Working Together

By Bob Vetere As we usher in a new President of the United States, it is interesting to contemplate just what that means from a leadership position. I am in no way speaking from a political point of view. What is interesting to me is the dynamic of a person who has spent his life […]

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Trade Show Planning

Imagine this conversation among you and your top managers. Actually, you probably don’t have to imagine it. If you’ve never participated in a conversation like it—either at your current job or in a previous one—I’d be very surprised: “The trade show is in two months and we need to be there.” “OK.” “Good.” “Um, say, […] Read More →

It’s What You Know

Most consumers only visit your store if they have a need or a problem to solve. The reason could be as simple as stocking up on pet food or as complicated as having concern for an older pet’s health. What you do when a customer asks for advice could either lock them into your business […] Read More →

Focusing on Dog Training

The first three months of the year is one of the busiest times for dog trainers. Many owners vow, as part of their New Year’s resolutions, to train their dogs. Others will look at the puppy they recently acquired and realize obedience training is needed. Since pet owners often go to their local independent pet […] Read More →

Educate Your Team

By Doug Poindexter When I first entered the industry as a tropical fish hobbyist more than 40 years ago, it was very much family run, particularly on the retail side. Today, in the U.S. alone, pet retail is a more than $60 billion industry with pet products in almost every retail setting you can imagine. […] Read More →

Head of the Class

I have always encouraged pet retailers to offer dog training classes through their stores because they stimulate product sales and increase consumer loyalty. Customers are 53 percent more inclined to shop at a retail store if it has services available that can enrich their shopping experience, according to Marketing Metrics. The costs are minimal and […] Read More →

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Negative Grades 2.0

You might wonder why the designator “2.0” appears in this article’s title. That’s because I wrote on this subject in July 2014, and I wanted to do an update. Much has changed since that 2014 article. As part of our vendor service, my colleagues and I visit a variety of aquatic and reptile retailers. When […] Read More →

Credit Line Debate

Lines of credit can be a useful tool for pet retailers. They can also become a crutch or a way for a store owner with a fundamentally bad operational model to avoid dealing with the real problems facing the business. It’s a simple enough concept, and most banks are happy to extend a line of […] Read More →

Cash in on Holiday Puppies

The winter holiday season is an interesting time for most dog trainers. Starting in mid-November and lasting until January, dog trainers generally experience a business lull. Many owners get so busy during the holiday season that they don’t have time to train their dogs. They also use their discretionary income on holiday gifts as opposed […] Read More →

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