By: Jessica Farina-Morris  –  December 2, 2014
To move forward, it’s often helpful to look back.
By: Pet Age Magazine Staff  –  November 1, 2014
Promotional events can serve as a strong element of a retailer’s marketing plan.

Financing and the Pet Retailer

Ideas on sources of funding for pet retailers.


TV Revisited

Should you advertise on network or cable?


Freshening up Freshwater Livestock

Look at trends in livestock to keep it from getting stale.


Maximizing Your Business through Social Media, Part 2

Twitter basics for businesses.


Facebook 101 for Pet Shops

Ways to make Facebook work for your store.


The Appeal of a Clearance Section in Your Store

A clearance section can bring some new sales of old products.


Pet Stores on the Radio

The right radio ad at the right time can boost the bottom line.


Maximizing Your Business Through Social Media: Part 1

Ignoring social media risks sending customers to your competitor.


Signage Can Help Do the Selling For You

Displays have to engage the customer in a way that leads to action.


Your Store Should Be Your Showroom

Let your beautiful and imaginative displays be your silent sales people.


Maximizing Your Business

Strengthening your partnership with other pet professionals


Email Marketing Is Still Relevant

This avenue can provide a unique set of features.


Can You Imagine Customers Tattooing Your Logo on Themselves?

Building a fanatical customer base isn’t easy, but it is doable.


Don’t Take Security for Granted

Retailers must protect themselves from break-ins and other forms of crime.


The Art of Customer Referrals

Your customers should always have a reason to talk about you.

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