July cover
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Management

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By: Pet Age Magazine Staff  –  July 1, 2014
Adding services such as grooming or photography are additional ways to generate store income.
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By: Jessica Farina-Morris  –  July 1, 2014
A streamlined system allows all aspects of sales to be overseen.
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N.Y. Seeks to Add Microchip Requirement

The proposed bill is before the State Assembly.

 
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How to Know If You’re Ready for PR

Before you seek media attention, ask yourself: Am I ready to fulfill my end of the bargain?

 

Don’t Let the Internet “Bad Mouth” Your Business

There are ways to turn negative, sales-killing reviews around.

 

Maximizing Your Business by Partnering With Other Professionals

By working together, you can help each other out.

 
Spotligiht

All In the Family

As a 3rd- generation, family-owned business, creating quality products are a must for Glo-Marr.

 

Why Target Aquatic and Reptile Enthusiasts?

Pet specialty stores can capitalize on a segment of the industry that troubles mass-market outlets.

 
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State Rules and Regulations

Laws to be aware of in Illinois and California.

 
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Community Networking Goes Beyond Your Local Chamber

Sponsorships, special deals and grand openings are all opportunities to create new customers.

 

Targeting the Dream Demographic

Understanding the millennial demographic is key to successful marketing.

 

Coming Back for More

Five simple ways to keep customers visiting your store.

 

10 Marketing Ideas for Your Store

These programs can help drive consumer traffic.

 
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Revived ‘Fairness to Pet Owners’ Bill Rankles Vets

If successful, it could open up new opportunities for retailers who want to sell pet medications.

 
updated management

A Tricky Situation

Upselling must be done with caution because it can turn off a customer.

 

Revived ‘Fairness to Pet Owners’ Bill Rankles Vets

If successful, it could open up new opportunities for retailers who want to sell pet medications.

 
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Protecting the Pet Industry’s Interests

With proposed pet legislation popping up not only on the national, but also state and local levels, government relations was a large focus at PIJAC’s Top2Top conference.

 
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July cover
This month's issue features a variety of in-depth pet stories, business news and more.
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