By: Dan Calabrese  –  September 1, 2015
Tips for successfully selling gift items.
By: Steven Appelbaum  –  September 1, 2015
Hosting a Yelp event can create positive feedback for your store.

Looking Outward

An external focus builds a customer culture.


Do You Know Your Customer?

In business, you can’t worry about being everything to everyone, but you better know your customer demographics or you might not have a business to worry about. Location, Location, Location If you’re planning to open a new pet store or pet-related service, before committing to a location, take the time to check with its local [...]


Help with Yelp, part 2

How to deal with negative posts.


We’re Here for You

The many ways APPA supports the pet industry.


Brand Stewardship

It’s come from driving cattle to driving success.


Are You Ready for Chip Cards?

New POS technology will reduce credit card fraud.


Keep the Employee Satisfied

Increasing employee retention benefits the bottom line.


Beware the Malware

Consider the security of your POS system.


The Trifecta for a Strong Brand Platform

Use these three factors to build your brand.


Help with Yelp

Learning to manage this review site is in your best interest.


Some Things You Just Can’t Accomplish Online

Going to trade shows benefits your business.


Ready, Set, Launch!

Taking the first steps for launching a web store.


Avoiding the Overlook

It’s worth your while to think of ways to get customers to notice merchandise.


The 2015 Halftime Show

A midyear evaluation of your marketing strategy is worth your time.


The Summer Slowdown

Try these tips to increase sales in the aquatics department.

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