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Featured: You Can Do It, Ladies

When I was a kid, growing up, I knew deep in my soul that I wanted to work with pets as a career, but there were not many options from which to choose. Being a veterinarian was my first choice, being a dog trainer was my second choice, and beyond that, I didn’t see many […]

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Reward Your Customers

Retailers have offered customer loyalty programs for decades. Remember the punch card? “Get your card punched each time you purchase from the store, and once you have 10 punches, you get $10 off your next purchase of $25 or more.” This was the extent of a consumer reward program—until recently. If you look at retail […] Read More →

Far From Home

BY JOSHUA JONES The world of invasive species can be a bewildering place for pet owners. Sensational media reports abound about environmental devastation, economic losses, and both human and animal health problems. Burmese pythons in the Florida Everglades and red lionfish established across the Caribbean and Gulf of Mexico remind us that unintended consequences can […] Read More →

Leasing a Pet?

The average sale of a dog or cat wouldn’t be the sort of thing that would have either you or your customer thinking in financing terms. If we’re talking about a few hundred dollars, as with a typical pet store purchase, you’d almost have to question the financial status of a purchaser who didn’t have […] Read More →

Drawing Customers Closer

By Gregg A. Bernhardt Let’s talk a bit about hosting events in your store. As a store owner, you’re busy. You have a million things to worry about each day, and events are just one more hassle to add to your never-ending to-do list. Plus, they suck money from your budget. You can probably rattle off […] Read More →

Better Lives via Food

By Cathleen Enright, PhD. There’s no denying that we have a special relationship with our pets. The positive connection between humans and their pets is well-documented. Research continues to show that, increasingly, Americans consider pets to be family members and that the younger generation of pet owners may view their dog or cat as a […] Read More →

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Focusing on Dog Behavior

No matter who is doing the critiquing, it is always a good idea to mix in some praise with constructive criticism. This is especially true when a groomer discusses the behavior of a client’s dog. Owners can become incredibly defensive when someone tells them their “dog behaved badly.” Businesses run the risk of losing a […] Read More →

Power of the Endcap

I have noticed that effective endcap displays have been reduced from past years. When I’ve asked retailers why they weren’t using their prominent endcaps by the checkout station to merchandise seasonal items or to rotate volume sellers and new items, the response was that they didn’t have the time to rotate inventory. Back in the […] Read More →

Connect with Your Customers

The multichannel retailer has understood for some time now that it’s necessary to offer access to products and information in multiple ways. You know you need to have a robust digital commerce platform just as you need to maintain a highly viable brick-and-mortar operation. Not every customer likes to come in the store and browse, so […] Read More →

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