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Industry News

Global Pet Expo MEDIUM

New Product Showcase Winners Honored

Bob Vetere, president and CEO of the American Pet Products Association handed out the New Products Showcase Awards at Global Pet Expo

 

Kristen Levine Pet Living Launches New Program

The program is designed to help build loyalty and engagement among customers over 50.

 

Bravo To Run a Consumer Trial Campaign

On March 1, Bravo Pet Foods is kicking-off a consumer trial campaign and is giving away 500 3-ounce packages of Homestyle Complete Dinners for Dogs. The promotion is intended to: – capitalize on the market’s growing interest in freeze dried raw – increase awareness of the brand’s first freeze dried raw dinner options – support [...]

 

Top Cat Website Rebrands

TheILoveCatsSite.com is now IHeartCats.com and has a new visitor record.

 

Backer’s Total Pet Expo Postponed

H.H. Backer Associates Inc. has postponed their fall 2015 pet-industry trade show

 

Rush Direct Moves Offices and Warehouse

Rush Direct Inc. is relocating its office and warehouse to a new building less than one mile away from the current location.

 

New App Arrives for Pet Businesses

Diligent Appz has premiered as a source of custom designed apps for pet businesses.

 

Rok Straps Has New Distributor

Pet Palette has been added as a distributor of the full line of the innovative 3-in-1 ROK Strap leashes and collars.

 

Animal Behavior College Celebrates National Love Your Pet Day

Animal Behavior College (ABC) has created a special video that celebrates the extraordinary bond people have with their pets.

 

Whistle Acquires Tagg

Tagg’s GPS capabilities will now integrate with Whistle’s products

 

Pet Food Experts Acquires Northpoint Trading Co.

Pet Food Experts Inc. has acquired the operating assets of Northpoint Trading Co.

 

GfK Identifies 10 Million U.S. Households as High-Value Targets for Pet Retail

Pet Owner Navigator helps manufacturers, retailers maximize the value of marketing, store investments.

 
Big Heart

J.M. Smucker Acquires Big Heart Pet Brand

Smucker has agreed to buy the pet company for 5.8 billion in a cash and stock transaction.

 

Vital Essential Promotes Green Tripe

Vital Essentials is proclaiming March 2015 as “Green Tripe” month to help raise awareness for this superfood for dogs.

 
Smart n' Tasty

Emerald Pet Redesigns Brand

Emerald Pet Products has updated the Smart n’ Tasty brand of all-natural dog and cat treats with a new logo, new dog and cat characters and new packaging.

 
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