By: Pet Age Magazine Staff  –  November 1, 2014
Promotional events can serve as a strong element of a retailer’s marketing plan.
By: Andy Black  –  November 1, 2014
Ways to make Facebook work for your store.

Something for Everyone at Aquatic Experience

Retailers, manufacturers and aquarists come together for competitions, education and more.


Petsafe Hires Senior Account Manager

Petsafe has hired Tim Brightwell to help lead the firm’s sales efforts supporting its consumable product lines, including the indigo family of products.


Pet Sitters International and Motorola Partner for Trial

One hundred pet sitters will win a Motorola Scout 1500 pet monitoring system in a promotional trial being sponsored by Motorola and Pet Sitters International (PSI).


Spacemaker Cots and Sheets USA Introduces Pet Cot Lines

Spacemaker Cots and Sheets USA has introduced two new lines of pet cots. “Pet owners are among the most conscientious people when it comes to the health and well-being of their animals,” said Michael Carway, president of RCS Enterprises Georgia LLC, Spacemaker Cots and Sheets USA. “When dogs and cats venture outside, they’re faced with [...]


Cardinal Now Offers Newsletter

This free news resource is meant to help business owners expand the reach of their store, grooming service, dog training center or other pet-centric company.


Petco to Make New Acquisition

Petco entered into an agreement to acquire the company’s subscription services and more.


Michelson Found Animals Campaign Raises Millions

Michelson Found Animals Saving Pets Challenge, created to address the underlying causes of shelter euthanasia, raised more than $1 million.


Lincoln Bark Launches New Website

Lincoln Bark has launched a new, more interactive website with features like a store mapper, blog, social media links and an easier shopping experience for consumers and retailers.


Petmate Donates Carriers to the Pearl River SPCA

In response to a call for assistance from the Australian Cattle Dog Rescue Association, Petmate donated more than $10,000 worth of carriers.


Ethical Hires Brand Manager

Ethical Pet Products has hired Mark Engle as brand manager.


Seachem Hires West Coast Territory Manager

Seachem Laboratories has hired David Reyna as West Coast territory manager.


Fruitables Selects PR Agency

The makers of Fruitables Pet Food recently selected Matrix Partners Ltd. as agency of record for their integrated public relations campaigns.


Premiumization Will Drive Pet Market to $6 billion

A Packaged Fact report estimates that retail sales of natural facts will exceed $7 billion in 2014.


Nasdaq Welcomes Freshpet

Freshpet is now officially part of the Nasdaq Stock Market.


Blackwood Pet Food Adds Distributors

Blackwood Pet Food has added three new distributors.

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