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By: Pet Age Magazine Staff  –  November 1, 2014
Promotional events can serve as a strong element of a retailer’s marketing plan.
By: Andy Black  –  November 1, 2014
Ways to make Facebook work for your store.

Petco to Make New Acquisition

Petco entered into an agreement to acquire the company’s subscription services and more.

 

Michelson Found Animals Campaign Raises Millions

Michelson Found Animals Saving Pets Challenge, created to address the underlying causes of shelter euthanasia, raised more than $1 million.

 

Lincoln Bark Launches New Website

Lincoln Bark has launched a new, more interactive website with features like a store mapper, blog, social media links and an easier shopping experience for consumers and retailers.

 

Petmate Donates Carriers to the Pearl River SPCA

In response to a call for assistance from the Australian Cattle Dog Rescue Association, Petmate donated more than $10,000 worth of carriers.

 

Ethical Hires Brand Manager

Ethical Pet Products has hired Mark Engle as brand manager.

 

Seachem Hires West Coast Territory Manager

Seachem Laboratories has hired David Reyna as West Coast territory manager.

 

Fruitables Selects PR Agency

The makers of Fruitables Pet Food recently selected Matrix Partners Ltd. as agency of record for their integrated public relations campaigns.

 

Premiumization Will Drive Pet Market to $6 billion

A Packaged Fact report estimates that retail sales of natural facts will exceed $7 billion in 2014.

 

Nasdaq Welcomes Freshpet

Freshpet is now officially part of the Nasdaq Stock Market.

 

Blackwood Pet Food Adds Distributors

Blackwood Pet Food has added three new distributors.

 

Uckele Health & Nutrition Makes New Acquisition

Uckele Health & Nutrition has acquired the Prudence brand of nutritional products for pets from Bergan LLC.

 

Kanberra Issues Statement on Misconceptions

In an effort to clear up any misconceptions, Kanberra Group president and CEO Joel Solly had issued a statement of facts about his company’s products.

 
The Hon. Herb Wesson, Jr._Dr. Gary Michelson_Step&Repeat

Michelson Found Animals Hosts Annual Gala to Honor Leaders in Animal Welfare

Michelson Found Animals recognized industry leaders for their efforts during its third annual gala on November 1, 2014.

 

Halo Teams Up with Others to Donate 10,000 Meals to Pets

Halo, Purely for Pets will deliver 10,000 meals to pets in need in Savannah, Ga. during the 2014 Kibble Drop “Inspire Tour.”

 

Vital Essentials Adds to Development Team

Vital Essentials has hired Jeff White as leader of development for the western U.S. region.

 
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