Cardinal Pet Care is again using a Snapchat geo-filter to entice show attendees to its booth (#3643) to meet and take a selfie with Farmer Fido, who will be there to bring attention to the company’s new Organic Crazy Dog Train-Me! dog treats! You’ll find him right down in the front of the booth standing next to the Farm Cart loaded with Organic dog treats.
If you have the Snapchat app on your mobile phone, all you have to do is click on the app and scroll through the filters available at SuperZoo, and you’ll see Farmer Fido. Then attendees go to the booth and take a selfie with the filter open.
The Snapchat geo-filter targets Cardinal’s pet audience with the company’s organic message.
When a trade show as large as SuperZoo leaves retailers wondering where they saw those organic treats, all they have to do is look through their Snapchat pictures (which they can now save). Fido puts a memorable “organic” message in the minds of pet retailers and has Cardinal’s name and booth on the selfie.
While they are at the booth, visitors can see the Organic Train-Me! Treats, which are available in either free-range organic chicken or animal welfare certified organic beef, as well as organic barley, organic egg product, organic apple cider vinegar, organic cranberries, organic pea flour, organic oats, organic flaxseed and organic blueberries.