Pet Age

Blue Buffalo and Helen Woodward Animal Center Launch World’s Largest Pet Adoption Drive from Times Square

October 14, 2016

Mike Arms, president & CEO of Helen Woodward Animal Center and founder of Home 4 the Holidays, together with adoptable puppies and business leaders from Blue Buffalo launched the 2016 Blue Buffalo Home 4 The Holidays pet adoption drive at Nasdaq MarketSite in New York’s Times Square. The annual campaign runs from Saturday, October 1 to Monday, January 2.

According to The Humane Society of the United States, 30 percent of pets in U.S. households are rescued from animal care centers, and 3.4 million orphan pets lose their lives in shelters every year.

“We started Home 4 the Holidays to save lives and raise awareness about the joys of pet adoption during the season when more families bring a new pet into the home than any other time of year,” Arms said.

With over 12 million orphan pets adopted since 1999, Home 4 the Holidays includes a network of more than 4,000 pet adoption agencies, facilities and rescue groups. The program has become the largest pet adoption campaign on record.

Blue Buffalo will distribute 600,000 pet adoption kits to participating shelter and rescue organizations to help pet parents get off to a great start with their adopted pet. The kits include pet food coupons and a “petfolio” to track health information and commemorate pet milestones. The company will also provide national marketing support to raise awareness for Home 4 the Holidays.

“We are proud to partner with Mike Arms, Helen Woodward Animal Center and thousands of other rescue facilities on this annual campaign that makes a difference for so many orphan pets,” Blue Buffalo Foundation President David Petrie said. “Our goal is to help more than a million homeless dogs, cats, puppies and kittens find a forever home this holiday season.”

Visit for information on participating animal shelters and how to get involved.

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