BH Pet Gear has appointed Maurice Eida its vice president of marketing and e-commerce.
Eida formerly served as the vice president of sales and marketing for Viva Time Corp for 16 years. In 2011, he joined BH Pet Gear as the company’s co-founder.
In his new position, Eida will be in charge of developing the company’s marketing and communication strategy. He will also oversee BH Pet Gear’s online sales.
“Maurice’s background, along with his history with us here at BH Pet Gear, gives us complete confidence in his new role,” said Matthew Dweck, founder of BH Pet Gear, “We know Maurice’s experience will help shape the future direction of our company and we’re thrilled to have him take on this new position.”
Specializing in the design, development and manufacturing of pet products and accessories, BH Pet Gear is based in Brooklyn, New York and serves as a partner to retailers nationwide in private label manufacturing.