Behind the Counter
|A successful retailer, Dave Ratner is the owner of Dave's Soda & Pet City, An award winning 7 store mini-chain. Dave's boasts a fanatically loyal customer base and employees that have been there forever. Dave sits on the board of the Retail advertising and Marketing association, and (amazingly) the National retail Federation. Dave is the author of "Creating customer love" and is an award winning columnist. Dave is a sought after speaker as well as the founder of Dave's Pet Food.|
Business owners should learn the difference between the two and how to be both.
Changing your mindset can mean a positive impact for your store.
Leading by example creates the type of environment you want your employees to have.
Attending seminars at trade shows, like SuperZoo, are a must.
Before pulling a product off your shelf, think about the total picture.
Going to trade shows and conventions can help retailers move their business forward