Cat dental health products provide easy use and health benefits.
Familiar staples in the crate and carrier category remain popular.
New cat supplements designed to address specific issues.
From short walks to camping trips, more dog owners seek outdoor products.
Owners seek toys that support the bond with their cats.
Consumers expect fashionable, safe choices in harness, collar and leash category.
Modern cat scratchers are more pleasing to owners’ eyes.
Combating dog obesity requires better diets and more exercise.
Manufacturers respond to longer feline lifespans with a variety of senior products.
Natural, grain-free trends drive consumers’ treat and chew purchases.
New solutions for hairballs include diets, treats and more.
The popularity of home-cooked, raw frozen and freeze-dried dog diets takes off.
Customer demand for catnip toys remains high.
Pet strollers grow in popularity and variety.
Innovations in cat litter give consumers more choices.