Before you seek media attention, ask yourself: Am I ready to fulfill my end of the bargain?
Being well prepared will make your interview a success.
Many editors are already working on their holiday gift guides.
Now more than ever, you need to be asking manufacturers about their PR strategy.
Now, businesses can create commercial accounts on the social networking site with a new terms of service announced for companies and conversion features available for members with existing accounts.
While you may be stationed at your booth, and unable to personally engage with the media; a strong, informative media kit can extend a brand’s presence.
Kerry Sutherland offers several New Year’s resolutions for your public relations plans.