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Recent Articles from Kerry Sutherland
Millennials and Marketing
Use these three rules to engage this vital demographic.
How to Know If You’re Ready for PR
Before you seek media attention, ask yourself: Am I ready to fulfill my end of the bargain?
So You’ve Got a Media Interview Confirmed, Now What?
Being well prepared will make your interview a success.
Retailers Can Profit From Brand Power
Now more than ever, you need to be asking manufacturers about their PR strategy.
Pinterest for Busine$$
Now, businesses can create commercial accounts on the social networking site with a new terms of service announced for companies and conversion features available for members with existing accounts.
“That’s a Nice Looking Media Kit You Got Right There.”
While you may be stationed at your booth, and unable to personally engage with the media; a strong, informative media kit can extend a brand’s presence.
5 PR Resolutions to Keep in 2013
Kerry Sutherland offers several New Year's resolutions for your public relations plans.
