John Cullen

John Cullen has over 10 years of pet product marketing and sales experience. He started his pet career as a product manager of the Pounce brand of cat treats at HJ Heinz. From there, Cullen went on to help several pet product startups become successful. Most recently he was VP of Marketing at JW Pet Company – a leading innovator in pet toys and other pet products. In 2009 Cullen formed Bulldog Marketing & Sales, Inc., a dedicated pet product consultancy, with the mission of helping small to mid-sized manufacturers navigate the nuances of the pet industry. Email John at john.cullen@bulldogms.com.

Latest Posts:

Video: 10 Signs You are a Pet Business Clown!

How to go from the big top to the big league in the pet industry.


3 Mistakes that are Killing Your Pet… Business!

Not generating enough brand awareness. How many people have heard of your brand?


5 Ways to Get the Most Out of Global Pet Expo

Pet industry marketing expert John Cullen shares tips for a successful trade show trip.


Top 5 Things You Need to Sell Pet Retail Chains

Sometimes, the right relationship can make all the difference.


Your Pet Product Retail Sales Presentation Outline

Retail appointments are so few and far between that every time you make a presentation it needs to be great.

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