Recent Articles from Joe Olenik
Life on the Reef
Today’s reef hobbyists have literally hundreds of livestock choices for their aquariums, with new varieties entering the trade almost weekly. Stocking a wide selection of healthy, interesting reef-appropriate creatures and helping shoppers make good buying decisions can go a long way toward ensuring their success in the hobby and enhancing your store’s reputation in the […]
Not So Complicated
Saltwater fishkeeping has gotten easier, and retailers should share that message with consumers.
At Your Service
When properly planned, adding an aquarium maintenance service to your store can spawn more revenue.
A Golden Opportunity
Stocking fancy goldfish encourages dedicated fish keepers.
Reef Building
The right mix of products, knowledge and salesmanship creates success in the reef category.
The Way the Fish Flake Crumbles
Understanding your customers, products creates sales of pelleted and flaked foods.
Is There a Doctor in the Tank?
Hobbyists turn to retailers for aquarium medications and supplements.
Clean Fish; Happy Fish
Customers seek both cleaning products and advice from retailers.