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Joe Olenik

Email Joe at joeolenik@msn.com.

Latest Posts:

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Clean Fish; Happy Fish

Customers seek both cleaning products and advice from retailers.

 
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Winter Is Coming

Think ahead to enable pond owners to prep for winter.

 
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A Matter of Taste

A wide range of aquarium décor will provide something for every customer.

 
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Where to Start?

There are more aquarium starter kit options than ever before.

 
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Going for Gold

The popularity of goldfish can net your store significant sales.

 
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Filters and Pumps

Understanding the options helps you help customers.

 
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Planning for the Spring

Now is the time to start planning your pond section.

 
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Pond Season Is Coming

It’s time to get ready for your customers to open their ponds.

 
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Going Beyond Koi

Pond owners look to bring wildlife to their yards.

 
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Thinking Outside the Pond

Stocking items for landscaping can increase sales.

 
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Adding Pond Products to a Store is Easier Than You May Think

Keeping things simple to start makes learning the new section easier for employees and customers.

 
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Preparing Ponds for Winter

Knowledgeable employees help customers keep their pond healthy.

 
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Match the Filter to the Pond

Selling the right filter for the right pond keeps customers coming back.

 
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Healthy Water Equals Healthy Pond, Fish

Understanding water issues customers may face will improve their chances of success.

 
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The Best Bang for Their Buck

Understanding the key elements when it comes to what customers want will sell more fish food.

 
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