Jessica Farina-Morris

Latest Posts:


Doing a Year-End Review

To move forward, it’s often helpful to look back.


The Appeal of a Clearance Section in Your Store

A clearance section can bring some new sales of old products.


Email Marketing Is Still Relevant

This avenue can provide a unique set of features.


The Art of Customer Referrals

Your customers should always have a reason to talk about you.


Creating and Marketing Your Store’s Brand Identity

Forging a consistent brand for your store helps keep you in the customer’s mind.


What Does a POS System Do for You?

A streamlined system allows all aspects of sales to be overseen.


Targeting the Dream Demographic

Understanding the millennial demographic is key to successful marketing.


10 Marketing Ideas for Your Store

These programs can help drive consumer traffic.


Testing Your Marketing Strategies

Pinpointing exactly where your customers are coming from is an important task.


Are You Carrying the Right Product Mix?

Customers should be asking for the brands in your store by name.


Getting Into the Mobile Marketing Groove

The newest, must-have strategy to stay connected with your customers.

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