Recent Articles from Jessica Farina-Morris
The Appeal of a Clearance Section in Your Store
A clearance section can bring some new sales of old products.
Email Marketing Is Still Relevant
This avenue can provide a unique set of features.
The Art of Customer Referrals
Your customers should always have a reason to talk about you.
Creating and Marketing Your Store’s Brand Identity
Forging a consistent brand for your store helps keep you in the customer’s mind.
What Does a POS System Do for You?
A streamlined system allows all aspects of sales to be overseen.
Targeting the Dream Demographic
Understanding the millennial demographic is key to successful marketing.
Testing Your Marketing Strategies
Pinpointing exactly where your customers are coming from is an important task.
Are You Carrying the Right Product Mix?
Customers should be asking for the brands in your store by name.
Getting Into the Mobile Marketing Groove
The newest, must-have strategy to stay connected with your customers.