Andy Black

Email Andy at andy@marketstrategies.org.

Latest Posts:

Make a Splash with Ponds

Signage, advertising can make you a player in the pond category.


Following the MAP

Minimum advertised price policies and why the aquatic segment needs them.


Stealth Marketing via Social Media

People don’t like to be sold; if they did, they’d spend all their free time in car dealerships.


Understanding Millennials

Millennials are leading a change in consumer shopping habits.


Increase Your Sales with Signs

Educate your customers and increase your sales at the same time.


Creating an Events Calendar

Planning ahead will pay dividends throughout the year.


When Is a Sale More than Just a Sale?

Done right, holiday sales generate repeat business.


Knowledge Makes a Difference

How to make every employee a product and services expert.


Do You Know Your Customer?

In business, you can’t worry about being everything to everyone, but you better know your customer demographics or you might not have a business to worry about. Location, Location, Location If you’re planning to open a new pet store or pet-related service, before committing to a location, take the time to check with its local [...]


Do-It-Yourself Advertising

Kick-starting sales on a limited budget.


You Only Have to Ask

Next time you attend a trade show or distributor open house, be prepared to ask for more than you have before.


On the Internet, Nobody Knows You Aren’t a Superstore

Are you thriving or just surviving in today’s digital marketplace?


Knowledge Sells

Expert knowledge can be a powerful asset to boost sales and encourage repeat business.


Facebook 101 for Pet Shops

Ways to make Facebook work for your store.


Don’t Let the Internet “Bad Mouth” Your Business

There are ways to turn negative, sales-killing reviews around.

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