ABOUTPetAge
PET AGE is the pet industry’s
most popular B2B magazine. Founded in 1971 and published monthly
by H.H.
Backer Associates Inc., the award-winning PET AGE offers
practical ideas for the busy pet retailer of today…
and tomorrow.
Our BPA-audited circulation consists of more than 23,000
pet industry professionals, representing retail pet
supply outlets, pet-services providers selling pet supplies,
grocery/mass merchandiser chains, feed dealers, pet
supply wholesalers, companion animal wholesalers, and
others allied to the field.
PET AGE is divided into easy-to-navigate sections that
focus on everyday job functions of the pet retail professional
– from managing and purchasing to selling and
maintaining a store:
- NewsBeat, with concise reports on industry trends, legislation
and regulation, trade shows and more.
- CounterIntelligence, specifically for store owners
and managers, offers practical ideas on marketing,
merchandising, operations and employee relations plus
details on products intended for in-store use.
- HandsOn, specifically for front-line employees
and managers in training, offers instructional information
about animal care and husbandry, basic customer relations,
basic retailing and more.
- Groom & Board, specifically for pet-service
professionals, offers great ideas for incorporating
grooming/boarding products and services into pet retail
operations.
- ShelfLife, for owners/managers as well as employees,
offers substantive stories on specific products plus
concise information about new products for every animal-related
category. The “TopShelf” section highlights
the most innovative pet products available today.
In addition, the PET AGE Online SourceBook
(www.petagesourcebook.com)
is the pet industry’s most reliable source of information
about pet products and suppliers, with thousands of detailed
listings
Qualified members of the pet industry in the United
States and Canada may subscribe to PET AGE at no cost.
Click
here to subscribe.
The ONLY publication containing the official show programs of H.H. Backer Associates’ Spring and Christmas trade shows, or endorsed by H.H. Backer Associates, is PET AGE magazine.
Any claims by other publications to be either the official show program of H.H. Backer Associates’ Spring and Christmas trade shows or sanctioned by H.H. Backer Associates are false.
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