INOther
News...July 2006
The American Pet Products Manufacturers Association (Greenwich,
Conn.) won a regional silver ADDY award from the American Advertising
Federation for its 2006 pet industry calendar. Recognized for
its use of photography, design, intent and creativity, the calendar
highlights all major pet industry events and includes facts
about pet owners. [July 2006 PET AGE]
The American Society for the Prevention of Cruelty to Animals
(New York) appointed Campbell Associates L.L.C. to help implement
a licensing strategy for ASPCA-branded products. [July 2006
PET AGE]
Applica Inc. (Miramar, Fla.) reported sales of $104 million
for the 2006 first quarter, compared with sales of $112.5
million for the year-earlier period. The company said sales
of Littermaid branded products decreased $3.9 million due
to supply shortages related to the transition to the next
generation of automatic litter boxes. [July 2006 PET AGE]
Aquascape Designs Inc. (St. Charles, Ill.) and a handful
of Certified Aquascape Contractors built five water features
for the Epcot International Flower and Garden Festival, held
April 21-June 11 at Walt Disney World’s Epcot Center
in Orlando, Fla. [July 2006 PET AGE]
ARKANSAS—Duties on Dog Leashes/Muzzles. Legislation
to suspend the duty on dog leashes and dog muzzles until Dec.
31, 2009, was introduced in May. Senate Bill 2709 and Senate
Bill 2710 will be considered part of the miscellaneous tariff
bill that the Senate Committee on Finance is compiling. [July
2006 PET AGE]
Barking Baby (Los Angeles) debuted two new product lines—Barking
Baby Sport novelty T-shirts and Barking Baby Baby accessories
for puppies—as well as its spring fashion line at a
dog fashion show held April 21 at Macy’s Herald Square
in Manhattan. [July 2006 PET AGE]
CALIFORNIA—Mandatory Spay/Neuter. The Los Angeles County
Board of Supervisors in April adopted a mandatory spay/neuter
ordinance that requires dog owners in unincorporated areas
of Los Angeles County to spay or neuter their pets. The ordinance
also requires owners to microchip their pets. Exceptions are
made for law enforcement dogs and service animals, or dogs
that qualify as a “competition dog.” Owners of
intact dogs that qualify are required to purchase a $60 permit
for each dog. [July 2006 PET AGE]
Central Garden & Pet Co. (Walnut Creek, Calif.) reported
net sales of $401 million for the 2006 second quarter, up
6 percent from $379 million for the year-earlier period. Net
sales for the pet products segment were $187 million, up 18
percent from the year-earlier period. Sales of branded pet
products rose 23 percent, while sales of other manufacturers’
products increased 1 percent. The company attributed sales
growth to the strength of its branded products as well as
the completion of five strategic acquisitions. [July 2006
PET AGE]
Cheengoo Boutique L.L.C. (San Francisco) launched an online
store offering fashions, gifts and accessories for pets and
people at www.cheengoo.com. [July 2006 PET AGE]
Country Dog Bakery (Waco, Texas) received a marketing grant
from the Go Texan Partner Program to help promote its line
of all-natural dog treats throughout Texas and across the
nation. Created by the Texas Department of Agriculture to
help consumers spot Texas products at a glance, the program
allows Texas-based companies to expand their marketing impact
through dollar-for-dollar matching funds. [July 2006 PET AGE]
Crazy Pet L.L.C. (Azusa, Calif.) inked licensing agreements
with Advance Publishers (Maitland, Fla.), to develop interactive
media products for the supermarket, drug and mass market channels;
and Wesco Ltd. (Cheshire, United Kingdom), to develop a full
line of accessories for the United Kingdom and Ireland. [July
2006 PET AGE]
D&D Commodities Ltd. (Stephen, Minn.) received the 2005
Excellence in Labeling Compliance Award from the Missouri
Department of Agriculture for adhering to the guaranteed nutrient
values of its animal feeds. [July 2006 PET AGE]
Farnam Pet Products (Phoenix) agreed to sponsor interactive
training DVDs for people adopting new pets from shelters participating
in the PetsIncredible Shelter Helper Program. PetsIncredible
is the pet media group of Franklin Media Brands L.L.C. (Tarpon
Springs, Fla.). [July 2006 PET AGE]
FouFou Dog Inc. (Richmond Hill, Ontario) signed a licensing
agreement with Paws Inc. to design, produce and market upscale
Garfield and Friends products, including plush toys, blankets,
apparel and charms. [July 2006 PET AGE]
GPC Pet Products (Muscatine, Iowa) is sponsoring Animal Radio’s
Alpha Dog Vehicle through May 2007. The broadcast vehicle
will log more than 68,000 miles while attending animal-related
consumer and trade shows, and covering news events that impact
animals. [July 2006 PET AGE]
Jakks Pacific Inc. (Malibu, Calif.) reported net sales of
$107.8 million for the 2006 first quarter, down 20 percent
from $134.7 million for the year-earlier period. Company officials
expect JPI Pet, AKC and White Bites pet oral care products
to be strong contributors for the balance of the year. [July
2006 PET AGE]
JustPetStrollers.com (Milwaukee), a comprehensive buying
guide, offers tips to help consumers choose the right stroller
for a pet. [July 2006 PET AGE]
KittYwalk (Port Washington, N.Y.) signed a deal allowing
Pet Rageous Products (Burlington, Mass.) to distribute its
outdoor containment systems and high-end strollers for pets
to stores, catalogers and online retailers. [July 2006 PET
AGE]
Lixit Corp. (Napa, Calif.) launched PettoVet L.L.C., a veterinarian-based
pet safety network that telephonically notifies owners when
pets stray, assures reception and care by any veterinarian,
guarantees veterinary payment and rewards rescuers. At press
time, the company was seeking licensing for the new service
through major corporations. [July 2006 PET AGE]
MAINE—Pesticide Registration Fees. Legislators in April
passed House Bill 1460, to increase pesticide registration
fees from $125 to $150, based on recommendations from the
Joint Standing Committee on Agriculture, Conservation and
Forestry. [July 2006 PET AGE]
Mars Inc. (McLean, Va.) agreed to buy Doane Pet Care Enterprises
Inc., the parent company of private-label pet food manufacturer
Doane Pet Care Co. (Nashville, Tenn.), from Teachers’
Private Capital, the private equity arm of the Ontario Teachers’
Pension Plan. Doug Cahill, president and chief executive officer
of Doane, will manage the newly combined Mars North American
Pet business in Nashville, which will include Doane’s
20 plants and two distribution centers in the United States.
Doane sells to approximately 650 customers around the world
and serves many top pet food retailers in North America. Mars
brands include Pedigree and Whiskas. [July 2006 PET AGE]
Driving Growth and Shareholder Value: The Distribution Value
Map, a book providing a practical framework and hundreds of
ideas for driving growth, profitability and shareholder value
in a competitive economy, is available from the National Association
of Wholesaler-Distributors (Washington) at www.nawspubs.org.
[July 2006 PET AGE]
Smart Investments: Developing Top Performers in Wholesale
Distribution, a book outlining five strategies that successful
wholesaler-distributors use to find and retain top-quality
employees, is available from the National Association of Wholesaler-Distributors
(Washington) at www.naw.org/smart. [July 2006 PET AGE]
Neeps Inc. (Wilkes-Barre, Pa.) launched its 14th e-commerce
store, MyLittleK9.com, offering products specifically for
puppies and toy breeds. [July 2006 PET AGE]
NEW YORK—Ear Cropping and Tail Docking. Assembly Bill
11242, a bill to prohibit ear cropping and tail docking, was
introduced in May. Violators of the law would be guilty of
a misdemeanor and could be sentenced to up to one year in
jail and/or fined up to $1,000. The law also would allow any
dog owner or animal rights organization to sue anyone who
violates the provision. The bill was assigned to the Assembly
Agriculture Committee. [July 2006 PET AGE]
Nortia Capital Partners Inc. (Atlanta), a merchant banking
company, in May acquired a non-control equity interest in
All American Pet Co. (Encino, Calif.) in return for arranging
$1.8 million in equity financing for the company. All American
Pet develops and markets pet nutrition products. [July 2006
PET AGE]
NutraCea (El Dorado Hills, Calif.), a leader in stabilized
rice bran technology, signed a deal to allow direct marketing
giant Famous Discoveries (St. Petersburg, Fla.) to market
NutraCea’s PetFlex under the Dr. Vetz PetFlex brand
name in infomercials, TV shopping channels, the Internet and
retail distribution channels. [July 2006 PET AGE]
Nutro Products Inc. (City of Industry, Calif.) is celebrating
its 80th anniversary, and this year will open a new production
facility in Victorville, Calif., to handle the growing demand
for its superpremium pet foods. [July 2006 PET AGE]
OHIO—Novel Ingredients. The Ohio Department of Agriculture
in May proposed a rule to allow the use of glucosamine hydrochloride,
chondroitin sulfate and methylsulfonylmethane in pet food,
providing certain labeling requirements are met.
Old Mother Hubbard (Chelmsford, Mass.) gave its 2006 Tom
J. Devito Contribution to the Industry Award to Braxton’s
Animal Works (Philadelphia), for providing customers with
resources to improve pets’ lives; and its 2006 Eastern
Area Retailer of the Year Award to Pet Goods, with stores
in Scarsdale, N.Y., and northern New Jersey, for providing
exemplary education and service to its customers. [July 2006
PET AGE]
OurPet’s Co. (Fairport Harbor, Ohio) retained S.M.
Berger & Co. Inc. (Beachwood, Ohio), an investor relations
firm, to increase its visibility in the investment community.
[July 2006 PET AGE]
Paw Palace, a luxury pet boutique in Red Bank, N.J., redesigned
its Web site (www.pawpalaceonline.com) to include a dog gift
registry for walk-in and online customers. [July 2006 PET
AGE]
As part of a high-profile publicity campaign, Pet Care Systems
Inc. (Detroit Lakes, Minn.) turned a fleet of semi-trailer
trucks into mobile billboards for Swheat Scoop Natural Wheat
Litter. The trucks will generate tens of thousands of brand
impressions every month for years to come, according to Mark
Hughes, national sales manager. [July 2006 PET AGE]
Pet Ecology Brands Inc. (Dallas) signed distribution agreements
with Webster Veterinary Supply (Sterling, Mass.), the second-largest
national distributor of supplies to veterinary clinics; and
Supreme Pet Supplies (Houston), which services more than 250
specialty pet retailers throughout Texas. [July 2006 PET AGE]
Pet Naturals of Vermont (Essex Junction, Vt.) established
a scientific advisory board to provide guidance on improving
existing formulas, refining quality assurance methods and
developing next-generation products. [July 2006 PET AGE]
Pet Protect PetHealthAlert (Naples, Fla.) launched an Internet-based
service offering free medical alert tags and a national registry
providing critical health alerts for pets that become lost,
stranded or displaced during natural disasters or when traveling,
and for everyday pet emergencies. The free service is at www.pethealthalert.com.
[July 2006 PET AGE]
The Petco Foundation, the nonprofit charitable arm of Petco
Animal Supplies Stores Inc. (San Diego), raised more than
$1.7 million during its four-week Spring a Pet fund-raiser
to aid more than 1,000 animal welfare organizations nationwide.
[July 2006 PET AGE]
The Planet Dog Foundation, the nonprofit charitable arm of
Planet Dog (Portland, Maine), awarded a $2,500 grant to the
National Education for Assistance Dog Service, part of which
will be used to sponsor the training of a service dog named
Mazey. In addition, Planet Dog donated collar-and-leash sets
for all graduates of the NEADS Puppy Early Education and Training
Program. [July 2006 PET AGE]
PremierPetSupplies.com (Chesterland, Ohio) launched a redesigned
Web site that is easier to navigate and features detailed
product descriptions and high-quality images. [July 2006 PET
AGE]
Romy & Jacob Inc. (Mount Royal, Quebec) took second-place
in the business operation, processing and production category
of the eighth annual Quebec Entrepreneurship Contest, which
awards prizes to companies that offer the most interesting
prospects for international development. [July 2006 PET AGE]
Royal Pet Supplies Inc. (Brentwood, N.Y.) recently launched
the pet industry’s only free customer rewards program.
Through Royal Rewards, stores that make qualifying purchases
earn points that can be accumulated and redeemed for brand-name
merchandise and services. [July 2006 PET AGE]
Royal Pet Supplies Inc. (Brentwood, N.Y.) and Pet Vision
Network L.L.C. (Weston, Fla.), a digital advertising company,
launched a digital signage-based advertising network for independent
pet stores. The network features full-color LCD displays that
use TV-quality video and animation to present products to
pet owners. Customized to individual stores, the advertising
is transmitted and managed over the Internet. [July 2006 PET
AGE]
Ruff Wear (Bend, Ore.) signed a distribution agreement with
Animal Supply Co. (Auburn, Wash.), to distribute Ruff Wear
gear to pet retailers and farm and feed retailers in Alaska,
northern California, Idaho, northern Nevada, Oregon and Washington.
[July 2006 PET AGE]
Sergeant’s Pet Care Products Inc. (Omaha, Neb.) received
a 2006 Excellence in Business Award from the Greater Omaha
Chamber of Commerce for demonstrating financial growth and
success. [July 2006 PET AGE]
Spectrum Brands Inc. (Atlanta) reported net sales of $625.1
million for the 2006 second quarter, up 20 percent from $521
million for the year-earlier period. The Global Pet segment,
comprised of United Pet Group (Cincinnati), Tetra (Blacksburg,
Va.) and Jungle Laboratories Corp. (Cibolo, Texas), contributed
net sales of $137.8 million for the second quarter, up 4 percent
from segment revenues of $132.8 million for the year-earlier
period. [July 2006 PET AGE]
Super Pet (Elk Grove Village, Ill.) will donate $50,000 from
proceeds from sales of its CritterTrail Pink, a special edition
of the CritterTrail One small-animal home, to support breast
cancer research. [July 2006 PET AGE]
Virbac Corp. (Fort Worth, Texas) reported revenues of $19.7
million for the 2006 first quarter, up 3 percent from $19.1
million for the year-earlier period. [July 2006 PET AGE]
Wal-Mart Stores Inc. (Bentonville, Ark.) is stocking four
varieties of Natural Life pet foods by Natural Life Pet Products
(Girard, Kan.) in 1,500 locations across the country. [July
2006 PET AGE]
West Paw Design (Bozeman, Mont.) was recognized in May by
its local Red Cross chapter for donating $5,000 for Hurricane
Katrina relief efforts.[July 2006 PET AGE]
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