INOther
News... February 2005
The American Pet Products Manufacturers Association
(Greenwich, Conn.) generated more than 950 pet-related print
or broadcast features—or more than $1 million worth
of free advertising for APPMA members—through press
releases sent to 20,000 members of the media. [February 2005
PET AGE]
Deck and Patio Co. (Huntington Station,
N.Y.) won the $3,000 grand prize in a $10,000 Photo Contest
sponsored by Aquascape Designs Inc. (Batavia,
Ill.). For a complete list of winners, visit www.aquascapedesigns.com.
[February 2005 PET AGE]
Aquascape Designs Inc. (Batavia, Ill.) will
give a 2005 Lotus Elise sports car to the winner of its 2005
Photo Contest. To enter, pond contractors must submit before-and-after
photos and two essays by March 1. For contest rules, visit
www.aquascapedesigns.com. [February 2005 PET AGE]
Bark Busters (Denver) kicked off a national
expansion campaign in the Houston area in November, introducing
the company’s in-home dog-training approach to owners
and potential franchisees. Bark Busters operates more than
86 franchised offices in 28 states. [February 2005 PET AGE]
Bella Pooch (Springville, Mo.) and five
of its vendors put gifts in a doggy bag for celebrities and
VIPs who participated in the 73rd Annual Hollywood Christmas
Parade, broadcast last November on local Los Angeles station
KTLA. Joining the online boutique in the promotion were Fido
Friendly (Fresno, Calif.), K9 Biscuit (Vancouver,
British Columbia), Merrick Petfoods Inc.
(Hereford, Texas), Oops … I Pooped (Burbank
, Calif.) and The Privileged Pooch (Beverly
Hills, Calif.). [February 2005 PET AGE]
Biscuits & Bath, a pet-care facility
in Manhattan, teamed with Animal Care & Control, New York’s
largest pet rescue organization, to launch a new dog adoption
program designed to end pet euthanasia in five years. Every
animal adopted through the program receives a six-month Biscuits
& Bath membership worth $175, a free initial veterinary
visit at select clinics, and a 20 percent discount on vet
bills, excluding catastrophic illness, for one year. Adoption-ready
dogs in the program will wear vests by fashion designer Isaac
Mizrahi during their daily walks to attract the attention
of potential owners. [February 2005 PET AGE]
The Blaze Co. (Venice, Calif.) received
a Platinum MarCom Creative Award in the television placement
category for media coverage of Combat dog toys by Bamboo,
a division of Munchkin Inc. (North Hills, Calif.).
[February 2005 PET AGE]
Central Garden & Pet Co. (Walnut Creek,
Calif.) reported net sales of $310.8 million for the fourth
quarter of 2004, up 21 percent from $257.4 million for the
year-earlier period. The company projects net sales of $1.40
billion to $1.43 billion for the 2005 fiscal year, an increase
of approximately 11 percent compared with the 2004 fiscal
year. [February 2005 PET AGE]
Church & Dwight Co. Inc. (Princeton,
N.J.) reported net sales of $420.3 million for the third quarter
of 2004, up 58 percent from $265.6 million for the year-earlier
period. The company expected to increase marketing spending
on Arm & Hammer Multi-Cat litter and other products in
the fourth quarter. [February 2005 PET AGE]
Del Monte Foods Co. (San Francisco) reported
net sales of $846.6 million for the second quarter of 2004,
up 6.9 percent from $791.6 million in the year-earlier period.
Sales for the pet products division—which makes 9Lives,
Kibbles ’n Bits, Pup-Peroni, Snausages and NawSomes!
brands—were $217.5 million, up 13 percent from $192.2
million in the year-earlier period. [February 2005 PET AGE]
Doane Pet Care Co. (Brentwood, Tenn.), the
largest manufacturer of private-label pet food and the second
largest manufacturer of dry pet food in the United States,
reported net sales of $251 million for the third quarter of
2004, up 3 percent from $243.8 million for the year-earlier
period. In November, the company entered into a new $230 million
senior credit facility agreement, refinancing its existing
senior credit facility. [February 2005 PET AGE]
Doggles in November moved to a larger facility
at 6160 Enterprise Drive, Unit G, Diamond Springs, CA 95619-9441.
For more information, call 866-DOGGLES or (530) 344-1645,
or visit www.doggles.com.
[February 2005 PET AGE]
Dogswell L.L.C. (San Francisco) signed a
deal to place its products, including Happy Hips and Vitality
supplement-enhanced treats, in Whole Foods Markets in the
Southern Pacific region. [February 2005 PET AGE]
Earth’s Balance (Bedford Park, Ill.)
named Morty Brown Associates Inc. (New York)
2004 Sales Representatives of the Year for having the highest
sales over a 12-month period. Morty Brown Associates has represented
Earth’s Balance for nine years, and has shown sales
increases of 35 percent to 40 percent every year.
Fe-Lines Inc. moved its sales and marketing
office to 5108 Chad Drive, Suite 100, Tyler, TX 75703-3919.
Fe-Lines Inc. (Tyler, Texas) made Buddy
Fund donations to The Humane Society of the United States
(Washington), $500; Mustang Emergency Rescue Group (Fort Worth,
Texas), $500; Alley Cat Trap & Rescue (Fort Worth, Texas),
$250; American Cancer Society, $100; Hearts for Animals (Fort
Worth, Texas), $250; California Siamese Rescue, $120 in Sticky
Paws products; and Texas Animal Control Association, $120
in Sticky Paws products. [February 2005 PET AGE]
Launched in November, www.floweressencesforanimals.com
provides custom flower essence blends to reduce animals’
stress. The site, was featured on Pet Talk, a popular cable
TV show in Norwalk, Conn., on its Nov. 20 launch date. [February
2005 PET AGE]
The Garmon Corp./NaturVet (Temecula, Calif.)
recently unveiled a dealer rewards program that includes monthly
sales and discount promotions, manufacturer’s rebate
offers, co-op advertising, a free educational product guide,
free in-store signage and literature, free point-of-purchase
displays, free educational audio tapes and CDs and more. Participants
also can be listed on www.naturvet.com to obtain local customer
referrals. For more information, call 888-628-8783. [February
2005 PET AGE]
GPC Pet Products (Muscatine, Iowa) launched
a rewards program for cat breeders who recommend World’s
Best Cat Litter. Participating breeders can get discount coupons,
kitten kits and free litter for their customers. Register
online at www.worldsbestcatlitter.com or call 877-367-9225
to request an application. [February 2005 PET AGE]
The Honest Kitchen Inc. (San Diego) reported
a 420 percent increase in gross sales for the 2004 fiscal
year, versus 2003 figures. Company officials attributed growth
to the substantial increase in public awareness about the
benefits of raw or natural diets for dogs.
Additionally,
the company added two distributors: Allgemeiner
(Vancouver, Wash.), serving Oregon and Idaho, and
Nature’s Way Pet Products (Riverside County,
Calif.), serving regional retailers and veterinarians. [February
2005 PET AGE]
International Absorbents Inc. (Ferndale,
Wash.), parent company of Absorption Corp.
, in December began shipping products from its new Jesup,
Ga., facility in December. The company now produces 100 percent
of its CareFresh Ultra cat litter at the facility. [February
2005 PET AGE]
The International Housewares Association (Rosemont,
Ill.) and the National Association of Retail Marketing Services
(Plover, Wis.) will co-locate their shows in 2005. The ARMS
Supermarket Promotion Show will take place March 18-20 and
the International Home & Housewares Show will take place
March 20-22 at McCormick Place in Chicago. For more information,
call IHA at 800-752-1052 or visit
www.housewares.org, or call NARMS at (732) 842-5070. [February
2005 PET AGE]
Latka’s Treats L.L.C. (New York) recently
launched its third Have a Heart Valentine’s campaign,
raising funds and public awareness for homeless dogs. Through
Feb. 28, the company will donate 10 percent of sales proceeds
from online and in-store purchases of Latka’s Valentine
Day products to Stray From the Heart, a dog rescue, rehabilitation
and placement organization. [February 2005 PET AGE]
Lavender Meadows Inc. (Sonoma County, Calif.)
is donating $1 from every sale of its Zen Kittie and Zen Doggie
collar sachets to the Petaluma Animal Shelter. The proceeds
will help cover the costs of veterinary procedures. [February
2005 PET AGE]
The Meow Mix Co. (Secaucus, N.J.) donated
44,000 pounds of Meow Mix cat food to animal shelters and
rescue groups in Alabama and Florida, where hurricanes Charley,
Ivan, Frances and Jeanne caused the most damage. Volunteers
at Pets & Animal in Distress, a nonprofit animal welfare
organization in Florida, coordinated delivery of the food
in November and raised money to cover delivery costs. [February
2005 PET AGE]
Merrick Petfoods Inc. (Hereford, Texas)
received an award for Best Pet Food of the Year from the Glycemic
Research Institute (Washington), an independent clinical-testing
facility that provides nonbiased nutritional information.
The institute listed Merrick’s Grammy’s Pot Pie
and Turducken for dogs as the top pet foods for 2004. [February
2005 PET AGE]
The New York Dog Magazine, an upscale periodical
catering to dog owners, launched last fall, combining biting
humor, articles by New York writers and professional photography.
The bimonthly publication is sold at bookstores, newsstands
and pet stores across the United States, Canada and parts
of Europe. [February 2005 PET AGE]
Old Mother Hubbard (Lowell, Mass.) received
a bronze Echo award from the Direct Marketing Association
(New York) for a direct-response campaign for Wellness brand
dog and cat foods. The targeted outreach program educated
veterinarians about the preventive benefits of a whole-food
diet for pets and introduced Wellness natural foods. [February
2005 PET AGE]
A quarterly publication focused on high-end dog products,
Paw Luxuries Magazine is set to launch this
spring in South Florida, New York, Los Angeles, Seattle, Atlanta
and upscale pet boutiques across the country. The magazine
will include features about pampered pooches and owners who
spend a fortune on them, profiles of dog-friendly five-star
resorts and hotels, photographic essays of trendsetters in
the pet world and news. [February 2005 PET AGE]
Paws and Claws Pet Boutique opened its doors
for business at 30 Main St. in Jackson, Calif., in November.
The boutique’s upscale and artist-designed offerings
include hats, sweaters, rain slickers, dog boots, collars
and leashes, necklaces, ceramic food dishes, carved wood figurines
and pet-themed purses. [February 2005 PET AGE]
Pet Quarters Inc., formerly a mail-order
catalog and Internet-based pet supply company in Lonoke, Ark.,
and several individual shareholders in November filed a complaint
against the Depository Trust and Clearing Corp., the Depository
Trust Co. and the National Securities Clearing Corp. in the
Circuit Court of Pulaski County, Ark.. The complaint alleges
that the defendants acted in concert to allow an increase
in the supply of stock through the Stock Borrow Program, causing
downward pressure on the price of Pet Quarters stock. It further
alleges that the defendants permitted sellers of shares to
maintain significant open “fail to deliver” positions
of millions of shares for extended periods of time, creating
unregistered, free-trading shares and an increased number
of shares in the marketplace without authority. The plaintiffs
seek more than $400 million in damages. [February 2005 PET
AGE]
Pet Supermarket (Sunrise, Fla.), the nation’s
largest independently owned pet specialty store, opened a
new store at 2959 North Druid Hills Road in Atlanta. [February
2005 PET AGE]
Pet Valu Inc. (Markham, Ontario) reported
net sales of $32.3 million for the third quarter of 2004,
up 7 percent from $30.2 million for the year-earlier period.
Comparable store sales increased 3.7 percent in the United
States and 3 percent in Canada, which officials attributed
to expanded product offerings, improved in-store inventory
positioning and successful promotions. [February 2005 PET
AGE]
Petco Animal Supplies Inc. (San Diego) reported
net sales of $455.5 million for the third quarter of 2004,
up 12.9 percent from $403.6 million for the year-earlier period.
Comparable store sales rose 7 percent in the quarter.
The
company opened 24 stores during the quarter, bringing its
base to 705 locations. During the same period, the company
remodeled 15 stores, giving it more than 300 locations with
its latest store formats. It plans to open 60 to 70 more stores
in 2005 and continue to remodel existing stores. [February
2005 PET AGE]
Petland Inc. in November opened a new store
at 5701 E. Circle Drive in Cicero, N.Y. The 5,000-square-foot
store carries a wide range of pets, including puppies and
kittens, and a full line of pet supplies. [February 2005 PET
AGE]
PetMed Express Inc. (Pompano Beach, Fla.)
updated its Web site with a more user-friendly search engine
and more space for internal advertisements. [February 2005
PET AGE]
PetsMart Inc. (Phoenix) in November began
testing a Doggie Day Camp service in a 2,400-square-foot stand-alone
facility at its store in Pasadena, Calif. The facility includes
separate rooms that can accommodate supervised group play
for dogs, a check-in and reception desk, dedicated relief
areas and a space for “time outs.” [February 2005
PET AGE]
PetsMart Inc. (Phoenix) reported net sales
of $826.8 million for the third quarter of 2004, up 13 percent
from $732.7 million for the year-earlier period. Comparable
store sales grew 6.7 percent.
Service-related
sales were $57.8 million for the quarter, up 23.5 percent
from the year-earlier period. The company continues to explore
service business adjacencies and announced plans to roll out
a PetsHotel concept to the chain.
The
company opened 26 locations and closed two locations, giving
it a base of 702 stores. [February 2005 PET AGE]
As part of its mission to give back to the community, Planet
Dog (Portland, Maine) created a Employee Volunteer
Program in which all employees volunteer four hours per month
of their paid work time at nonprofit animal welfare, environmental
or educational organizations of their choice. [February 2005
PET AGE]
PoochPads Inc. (Celebration, Fla.) recently
introduced an online ordering service for retailers, allowing
them to place wholesale-minimum orders 24 hours a day, year-round.
The service caters to retailers who want to place special
orders or to stock only a limited selection of products for
incontinent dogs. To order, visit www.poochpad.com, click
on “retailer” and enter the user name “poochpad”
and password “pet.” [February 2005 PET AGE]
PoshPetShop.com (Delray Beach, Fla.) launched
in November, offering upscale gifts for pets and pet lovers,
including bedding, apparel, custom-built doghouses and hand-painted
animal portraits. [February 2005 PET AGE]
Reigning Cats & Dogs opened its doors
for business at 209 N. Commerce St. in Culpeper, Va., in November.
Offering gifts and accessories for pets and people, the boutique
emphasizes products made by small U.S. companies. [February
2005 PET AGE]
Shampooch opened at 803 Sanford Lane in
Mountain Home, Ark., in November. The grooming shop provides
pet pickup/delivery services, and also retails pet supplies
and food. [February 2005 PET AGE]
Syniverse Technologies (Tampa, Fla.) and
GPSTracks (New York) launched GlobalPetFinder
to allow people to use their mobile phone, pager or personal
digital assistant to monitor their pets’ location. Owners
set boundaries on a battery-operated collar, which notifies
owners when pets wander outside the boundaries. [February
2005 PET AGE]
Total Canine Care opened at 10 Main St.
in Clarksville, Tenn., in November. The dog-friendly store
carries natural pet foods, treats, supplements, frozen raw
diets, toys and gifts, and offers private and group obedience
lessons in a 500-square-foot training ring. [February 2005
PET AGE]
United Industries Corp. (St. Louis) reported
net sales of $171 million for the 2004 third quarter, up 64
percent from $104 million for the year-earlier period. The
above-average increase was driven in part by the company’s
acquisition of United Pet Group (Cincinnati). [February 2005
PET AGE]
Urban Dogs (Tacoma) opened its second location
in November. The Bellevue, Wash., store carries items such
as oversize tennis balls, leather dog carriers, dog coats
and microfiber towels, as well as some cat products. It also
offers home pet-sitting services and dog-training classes.
[February 2005 PET AGE]
In support of the sixth annual Iams Have a Heart: Home 4
the Holidays campaign, Veterinary Pet Insurance
(Brea, Calif.) offered a 5 percent discount on insurance policies
for pets adopted from participating U.S. shelters from Nov.
8 to Jan. 2. [February 2005 PET AGE]
Whiskers Pet Emporium, celebrated its grand
opening Walnut Creek, Calif., on Nov. 13. The 4,000-square-foot
boutique offers fine pet accessories, supplies and furnishings,
as well as self-service pet wash facilities, an in-store pet
studio, and pet food and “barkery” sections.
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