Pet Businesses Rebound in Wake of Charley
Two weeks after Hurricane Charley ripped across Florida,
federal disaster response teams were still helping animals
separated from their owners in the storm—and dozens
of pet retailers and fish farmers were cleaning up their neighborhoods
and getting back to business.
The Aug. 13 storm, called Florida’s worst in 12 years,
cut a wide swath across the state, from Fort Meyers and Punta
Gorda through Orlando to Daytona. The region was declared
a federal disaster area, with overall damage estimated to
exceed $15 billion.
Dozens of pet stores were affected in the 25-county disaster
area, according to Ken Chancey, regional vice president for
Central Pet-Tampa, one of the region’s largest pet supplies
wholesalers.
”Two or three stores in the Port Charlotte-Punta Gorda
area were devastated,” Chancey said. Since the owners
of those stores lost their homes, too, their immediate concerns
have involved providing for their families rather than rebuilding
their businesses, he added.
At least six other area pet stores that sustained significant
damage were expected to rebuild, Chancey said Most of the
other pet stores in the area, sustaining less damage, were
already back in business.
"Overall, our 17 Petland stores in Florida fared well
against a raging Hurricane Charley,” said Debbie May,
director of communications for Petland Inc. (Chillicothe,
Ohio). “Several of our Petland stores in the immediate
path of Hurricane Charley were forced to close anywhere from
a few hours to a couple of days due to power outages. Our
Fort Myers Petland store was closed the longest—about
four days. The staff in Fort Myers kept the animals comfortable
and safe, coming into work three times a day to feed, exercise
and socialize the pets. Pets in need of extra attention went
home with Petland pet counselors."
Of course, pet stores were not the only businesses affected.
David Boozer, executive director of the Florida Tropical Fish
Farms Association (Winter Haven, Fla.), estimated that as
many as 15 fish farms sustained light to heavy damage in the
hurricane. Hardest hit were EkkWill Waterlife Resources in
Gibsonton, and 5-D Tropical Inc. in Plant City.
EkkWill’s main facility was spared when the storm veered
from its projected path, but the company’s 160-acre
production facility near Arcadia took a direct hit, sustaining
tremendous damage in the 140+ mph winds, according to Michael
Hennessy, company treasurer.
”The best news is that all the staff survived ruffled,
but unhurt. The farm sustained significant damage to several
structures, and there is a tremendous amount of repair and
cleanup required to put things in order,” Hennessy said.
Despite the damage, EkkWill did not lose any crops and did
not miss even one full day of shipping operations, Hennessy
added.
Many fish farmers, anticipating heavy rains, lowered pond
levels to minimize flooding and prevent livestock losses—precautions
that probably saved a lot of businesses, Boozer said.
The federal government deployed teams from the American Veterinary
Medical Foundation (Schaumburg, Ill.), The Humane Society
of the United States (Washington) and the National Disaster
Search Dog Foundation (Ojai, Calif.) to Punta Gorda immediately
after the storm to coordinate animal-related relief efforts.
The teams worked to receive, house and treat stray or injured
animals, staged animal rescue efforts and distributed pet
food and supplies.
The teams received much-needed support, in the form of money
and supplies, from several companies and organizations within
the pet industry.
Within hours of the storm, PetsMart Charities (Phoenix) sent
$25,000 plus truckloads of pet products to local relief agencies.
PetsMart also earmarked all in-store donations from Aug. 16
through Sept. 16 for Florida relief efforts.
Nestle Purina PetCare Co. (St. Louis) sent more than 80 tons
of pet food.
Central Pet-Tampa donated truckloads of supplies and was
prepared to send more supplies when needed.
Individual pet stores in less-affected areas donated pet
food and supplies, and some even hand-delivered them to relief
stations.
Petfinder.com (Tucson, Ariz.) established an emergency fund
to help animal shelters in the affected area.
The American Pet Products Manufacturers Association (Greenwich,
Conn.) called on members to donate collars, leashes, wire
crates, pet toys, cat litter and industrial cleaning products
at the request of the Suncoast Humane Society in Englewood,
Fla., the designated staging area for animal disaster relief
efforts, according to Julie Rowe, a spokesperson for the trade
organization. [October 2004 PET AGE]
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How to Help
To help people and pets affected by Hurricane Charley, contact
these organizations:
- The American Veterinary Medical Foundation, which
implements disaster preparedness programs and funds
veterinary medical assistance teams that care for animals
in disaster zones. Visit www.avmf.org or call 800-248-2862,
Ext. 6689.
- The Humane Society of the United States,
which runs disaster preparedness programs and funds
disaster response teams to work with local emergency
responders, humane groups and volunteers. Visit www.hsus.org
or call 888-259-5431.
- The Hurricane Charley Relief Effort, the official hub for
donations to hurricane victims and information on government
assistance. Visit www.hurricanecharleyrelief.com or call 800-FL-HELP-1.
- Petfinder.com, which is accepting donations specifically
to help animal shelters in affected areas. Visit www.petfinder.com.
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