Rayovac Buys Tetra Holding GmbH
Rayovac Corp. (Atlanta) announced on March 15 that it would
pay approximately $550 million to acquire Tetra Holding GmbH
from a private equity group, transforming itself quickly from
a leader in the North American specialty pet supplies category
to a leader on the global stage.
The deal is expected to close by the end of June.
Headquartered in Melle, Germany, Tetra manufactures, markets
and distributes a comprehensive line of foods, equipment and
care products for fish and reptiles, as well as accessories
for home aquariums and ponds. Holding leading market positions
in Germany, Japan, the United States and the United Kingdom,
Tetra operates in about 90 countries, employs 700 people and
has annual sales of approximately $266 million.
“The acquisition of Tetra is a significant step forward
in our strategy of becoming a more significant global player
in the pet supplies industry,” said David A. Jones,
Rayovac’s chairman and chief executive officer. “Tetra’s
superior brand equity and demonstrated record of product innovation
make it a premier property in this industry. The combination
of Tetra with our United Pet Group business means Rayovac
becomes the world’s largest manufacturer of pet supplies,
a position with which we can leverage our company’s
worldwide operations, supply chain and information systems
infrastructure to better meet the needs of our global retailer
customers.”
“The Tetra brand is arguably the most recognized global
brand name in the pet supplies industry,” said John
Heil, president of United Pet Group. “The acquisition
of Tetra is a linchpin to our goal of becoming the most important
pet supplies provider in the world.”
“We are delighted to become part of the Rayovac team,”
said Dr. Hartmut Kiock, chairman and chief executive officer
of Tetra Holding GmbH. “The acquisition by Rayovac strengthens
Tetra’s ability to participate in the continued growth
of the water life industry by virtue of Rayovac’s position
as a significant global diversified consumer products company.”
Rayovac, a global consumer products company with a diverse
portfolio, entered the pet industry in January when it bought
United Industries Corp. (St. Louis), the parent company of
United Pet Group, for a total value of approximately $1.2
billion including the assumption of approximately $880 million
of United Industries debt and a cash tax benefit of $140 million.
Rayovac recently announced its intention to change its corporate
name to Spectrum Brands Inc. to better reflect its expanding
portfolio of consumer product brands. Once shareholders approve
the name change, which was expected to happen in April, the
company’s stock will trade on the New York Stock Exchange
under the symbol SPC. [May 2005 PET AGE]
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