Retailers Focus on Supply Chain Efficiency
More retailers will adopt technology solutions to use customer information in ways that improve supply chain efficiency in 2005, according to new research by the NRF Foundation (Washington) and BearingPoint Inc. (McLean, Va.).

Other key findings of the study, “Retail Horizons: Benchmarks for 2004, Forecasts for 2005”:

  • 57 percent of retailers plan to replace or upgrade their point-of-sale systems within the next 12 months.
  • 33 percent of retailers will focus on redesign and relocation of stores this year.
  • 25 percent of retailers plan for half of their merchandise assortments to be private label.
  • 21 percent of retailers list outsourcing as a priority for 2005.

”In today’s competitive environment, retailers understand the importance of leveraging their customer information,” said Scott Hardy, a managing director with BearingPoint, one of the world’s largest business consulting and systems integration firms. “Shopping data collected from the store level can be leveraged as valuable real time data and shared throughout a retailer’s supply chain network of suppliers, factories and distribution centers to meet anticipated product demand.”

”Retailers realize that in order to improve their businesses, it is important for them to reinvest in new technologies and programs,” said Tracy Mullin, president and chief executive officer of the National Retail Federation (Washington). “Consumers are rewarding retailers who utilize resources to feature new merchandise, new technology and new ideas.”

The study suggests several approaches retailers can use to gain competitive advantage:

  • Create true supply chain visibility with a synchronized demand network that provides trading partners with optimal flow-through of product and near-real time sharing of forecasts and demand signal.
  • Link disparate systems for common connectivity to aid streamlining operations.
  • Target and segregate high-value customers from low- and no-value customers, and provide the right combination of product and services to earn loyalty.
  • The study surveyed more than 300 retailers from a wide assortment of department, specialty, apparel, grocery and home center stores, with as few as one store to more than 2,000 stores.

    For information about ordering the study, visit the online NRF Bookstore at www.nrf.com/bookstore. [April 2005 PET AGE]


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