Cited for its outstanding marketing materials and its new Web site, the Pet Industry Distributors Association (Bel Air, Md.) recently won two Circle of Excellence Awards from the Maryland Society of Association Executives.

PIDA won a first-place trophy in the public relations category for its Power of D-Growth Through Distribution marketing materials. The marketing materials, developed to help pet product distributors explain their value to suppliers and retailers, include four brochures that discuss sales and marketing support, logistical expertise and overall service superiority.

PIDA also won a first-place trophy in the Web site category for its redesigned site. The Web site expands on the Power of D materials with actual case studies that demonstrate how effective manufacturer-distributor relationships work to drive costs out of the channel and improve efficiency.

“MSAE’s Circle of Excellence Awards recognize Maryland-based associations for exemplary work done on behalf of their members and the community,” said Nancy Nickles-Dawson, MSAE president. “PIDA’s marketing program and Web site set a standard for which other associations should strive and can certainly be counted among Maryland’s finest.” [March 2005 PET AGE]