FEBRUARY2005
News
Pet Food Sales Are Rising
When all the receipts are tallied,
Americans will have spent $13.64 billion on pet food in 2004—approximately
44 percent of their total spending on pet care and products,
according to Business Trend Analysts, a marketing research
firm in Commack, N.Y... 
Retailers Use Dive In! Promotions
Nearly 4,000 pet retailers across
the United States—including superstore chains—are
using resource materials from the Dive In! Aquarium Fish marketing
campaign to boost sales of tropical fish and aquariums and
to educate consumers about aquarium-keeping as a hobby...

What Happens When Pets Rule
the Roost
Do you ever break the “no pets
on the bed” policy when your spouse is away? Or sneak
an extra treat to Whiskers when your significant other isn’t
looking? If you do, you’ve got lots of company: Approximately
70 percent of pet owners break pet-related household rules
when their spouse or significant other is away, according
to a national survey by the American Animal Hospital Association
(Lakewood, Colo.)... 
FDA Finalizes Bioterrorism Rules
Federal rules finalized in December
require people who manufacture, process, pack, transport,
distribute, receive, hold or import pet food, treats and chews
to establish and maintain records on the products, according
to the American Pet Products Manufacturers Association (Greenwich,
Conn.)... 
Advisory Group Nixes Pet Guardianship
A national public policy advisory
group last fall approved a resolution opposing legislation
that would reclassify pet owners as guardians, according to
the American Pet Products Manufacturers Association (Greenwich,
Conn.)... 
Canada May Ban Suspect Cattle
Tissue
To protect animal feed, including
pet food and treats, from bovine spongiform encephalopathy
(mad cow disease), the Canadian Food Inspection Agency in
December proposed a ban on the use of cattle tissue that may
contain the agent that causes BSE... 
Index Says Consumer Confidence
Is Flagging
The Associated Press/Ipsos CASH Index
fell to 89.8 in November, down 7.6 points from 97.4 in October.
It marked the third consecutive month in which the consumer
confidence measure had fallen... 
Survey Says Customer Service
Is Lacking
Whether they shop in retail stores
or on the Internet, nearly all consumers value customer service,
according to a national survey by the National Retail Federation
Foundation (Washington) and American Express Co. In fact,
99 percent of shoppers said that customer service is at least
somewhat important when they’re deciding to make a purchase...

Backer's Spring Trade Show Will
Include Exciting Contests
More than 7,000 pet and gift retailers,
boarding kennel operators, grooming professionals, distributors
and other buyers are expected to attend Backer’s 17th
Annual Pet Industry Spring Trade Show and Educational Conference,
to be held April 1-3 at the Atlantic City Convention Center
in Atlantic City, N.J... 
Organizers Set Line-up for Petfood
Forum
Targeting professionals interested
in manufacturing, regulating and marketing pet food, Petfood
Forum 2005 will take place April 11-13 at the Hyatt Regency
O’Hare in Chicago... 
America's Family Pet Expo Draws
Huge Crowds in Michigan
Held outside California for the first
time in its 16-year history, America’s Family Pet Expo
drew more than 26,000 attendees to the Novi Expo Center in
Novi, Mich., when it was held Nov. 19-21. In fact, it ranked
among the center’s top 10 shows... 

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