Looking For Cat Toy Inventors
Worldwise, Inc., has partnered with Edison Nation on a
six-week campaign to find one-of-a-kind ideas in new cat toys and
accessories. Inventors are invited to submit their ideas to Edison
Nation by Oct. 7, 2013. Edison Nation reviews all ideas submitted
to this search, and resents vetted concepts to the Worldwise team
for licensing consideration. If a product concept is chosen through
the campaign, the inventor will receive a $2,500 advance on 20
years percentage of sales. “We feel that we have always been a
leader in bringing new and exciting pet products to the market
place,” Rob Morgan, CEO for Worldwise, said. “That’s why we are
happy to be working with Edison Nation. Through their
community of inventors, we will tap into a wide range of new
product ideas and innovations … helping us keep that creative
edge.” To participate go to www.edisonnation.com/worldwise. It’s
free to join and $25 to submit an idea. Edison Nation will review
idea submissions and present the best ones to Worldwise, which will
evaluate the ideas with an eye toward turning them into viable
products that can be brought to the market. There’s no limit to the
number of inventions that can be submitted and there’s no limit to
the number of ideas Worldwise may choose to develop.
Goldenfeast Recalls Bird Food
Goldenfeast Inc., is recalling several exotic bird food blends because of possible salmonella contamination caused by parsley flake ingredients supplied to them, by Specialty Commodities, Inc., an outside supplier.
No human or pet illnesses have been reported.
On Feb. 11, 2013 Specialty Commodities, Inc., initiated a voluntary product recall of parsley flakes distributed to Goldenfeast Inc., and other pet food manufacturers because the product may have the potential to be contaminated with Salmonella. Specialty Commodities distributed the products to Goldenfeast Inc., on May 17, 2012.
Recalled products were distributed to retailers and distributors in the states of: Arizona, California, Colorado, Delaware, Florida, Illinois, Idaho, Indiana, Maryland, Massachusetts, Michigan, Minnesota, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, Rhode Island, Texas, Washington, Wisconsin, Virginia and Canada.
No other Goldenfeast Inc. products were impacted by the voluntary recall. Customers who have purchased any of the products listed below are urged to contact Goldenfeast at 800-344-6536 between the hours and 9 a.m. and 5 p.m. EST, Monday through Friday, for instruction on product return.
Listed below are the Product Name and the Best If Used Before Code (Day/Month/Year)
All sizes of each listed product are affected- Bulk (Large Foil Bags), Mini Bulk (Medium Size Foil Bags), Super Size (Plastic Jars) and Barrier Bag Containers (Barrier Film Bags).
|Product Name||UPC Code||Size||Best If Used By (day/month/year)
(This information appears on the UPC bar code label)
|Australian Blend||741919167629||32 lb. Bulk Bag||May 31, 2013 through October 31, 2013|
|Australian Blend||741919165625||13 lb. Mini Bulk||May 31, 2013 through October 31, 2013|
|Australian Blend||741919163621||64 oz. Super Size||May 31, 2013 through October 31, 2013|
|Australian Blend||741919164628||25 oz. Barrier Bag||May 31, 2013 through October 31, 2013|
|Bean Supreme||741919167759||32 lb. Bulk Bag||July 31, 2013 through December 31, 2013|
|Bean Supreme||741919165755||10 lb. Mini Bulk||July 31, 2013 through December 31, 2013|
|Bean Supreme||741919163751||64 oz. Super Size||July 31, 2013 through December 31, 2013|
|Bean Supreme||741919164758||23 oz. Barrier Bag||July 31, 2013 through December 31, 2013|
|Caribbean Bounty||741919167728||32 lb. Bulk Bag||July 31, 2013 through September 30,2013|
|Caribbean Bounty||741919165724||11 lb. Mini Bulk||July 31,2013 through September 30, 2013|
|Caribbean Bounty||741919163720||64 oz. Super Size||July 31, 2013 through September 30,2013|
|Caribbean Bounty||741919164727||25 oz. Barrier Bag||July 31,2013 through September 30, 2013|
|Gardenflora||741919167681||12 lb. Bulk Bag||July 31, 2013 through February 28, 2014|
|Gardenflora||741919165687||4 lb. Mini Bulk||July 31, 2013 through February 28, 2014|
|Gardenflora||41919163683||23 oz. Super Size||July 31, 2013 through February 28, 2014|
|Gardenflora||741919164680||9 oz. Barrier Bag||July 31, 2013 through February 28, 2014|
|Petite Hookbill||741919167605||32 lb. Bulk Bag||June 30, 2013 through October 31, 2013|
|Petite Hookbill||741919165601||12 lb. Mini Bulk||June 30, 2013 through October 31, 2013|
|Petite Hookbill||741919163607||64 oz. Super Size||June 30, 2013 through October 31, 2013|
|Petite Hookbill||741919164604||25 oz. Barrier Bag||June 30, 2013 through October 31, 2013|
|Schmitts Original||741919167865||32 lb. Bulk Bag||July 31, 2013 through August 31, 2013|
|Schmitts Original||741919165861||13 lb. Mini Bulk||July 31, 2013 through August 31, 2013|
|Schmitts Original||741919163867||64 oz. Super Size||July 31, 2013 through August 31, 2013|
|Schmitts Original||741919164864||25 oz. Barrier Bag||July 31, 2013 through August 31, 2013|
|Basics Plus Finch||741919167926||40 lb. Bulk Bag||August 31,2013 through February28,2014|
|Basics Plus Finch||741919165922||13 lb. Mini Bulk||August 31,2013 through February28,2014|
|Basics Plus Finch||741919163928||80 oz. Super Size||August 31,2013 through February28,2014|
|Basics Plus Finch||741919164925||32 oz. Barrier Bag||August 31,2013 through February28,2014|
|Basics Plus Parakeet||741919167933||40 lb. Bulk Bag||August 31,2013 through February28,2014|
|Basics Plus Parakeet||741919165939||13 lb. Mini Bulk||August 31,2013 through February28,2014|
|Basics Plus Parakeet||741919163935||72 oz. Super Size||August 31,2013 through February28,2014|
|Basics Plus Parakeet||741919164932||32 oz. Barrier Bag||August 31,2013 through February28,2014|
Job Connection Service at Total Pet Expo
They will be located at booth number 401.
Pet Industry Sales Resources is a popular LinkedIn group devoted to pairing experienced pet industry sales people with available jobs.
Preferred Pet Recruiting Network, the group’s recruiter will be manning the booth and also will have private meeting rooms available.
The group’s goal is to network and put together experienced sales professionals with quality companies. The Preferred Pet Recruiting Network offers a variety of services at greatly reduced rates.
Pet Industry Sales Resources has special preferred relationships for manufacturers with manufacturers, distributors and key influences and can train your talent search team on how to reduce search costs.
For more information, contact Phil Cooper at firstname.lastname@example.org or Ron Safier at email@example.com.
You’re My Dawg, Dog: A Lexicon of Dog Terms for People
From the publisher:
Inside You’re My Dawg, Dog you’ll find 146 dog terms, idioms, proverbs and metaphors explained for people. On a single page you will find quotes from Shakespeare and Rihanna, Pre-Socratic philosophers, Black Sabbath and the NASDAQ.
You’re My Dawg, Dog is a fascinating and informative book. I learned that “dog days of summer” originated from the rising of Sirius (the dog star) at the hot part of summer and that “dog shelf” is the floor. There were many words and phrases that I was familiar with and some whose meanings and origins I knew. There were lots of others that I had never even heard of and found very fun to discover. My new favorite phrase is “blowing dogs off chains.” Want to know what it means? It’s in the book!
Although it was easy to read through in a sitting, it also has a handy alphabetical index in the back. That way, if the reader has a phrase they want to look up later, they can find exactly where it is. The book also has fun illustrations to go along with several of the terms.
Dog lovers, linguistics enthusiasts.
About the Author:
Donald Friedman is the author of the award-winning novel The Hand Before the Eye and the internationally praised and translated The Writer’s Brush: Paintings, Drawings, and Sculpture by Writers.
About the Illustrator:
J.C. Suares has designed, written, and illustrated more than one hundred books, including The Hollywood Dictionary, Art of the Times, Manhattan, Dogs in Love, Black and White Dogs, Hollywood Dogs, Fat Cats, Cool Mutts, Funny Dogs, and Funny Babies. His illustrations have appeared in The New Yorker, Time, and Variety.
Title: You’re My Dawg, Dog: A Lexicon of Dog Terms for People
Author: Donald Friedman
Illustrator: J.C. Suares
Publisher: Welcome Books
Publication Date: February 26, 2013
Hardcover: 94 pages
Rating: 4 Paws
Book Review: Cha Cha and the Picnic Basket
From the cover:
Harry and James are so excited about taking their brand new puppy, Cha Cha, to the park for the very first time…until Cha Cha suddenly disappears! Where has he gone? Doesn’t he know that you should not leave your friends and run off and hide? Have the boys lost their beautiful golden Labrador forever or is Cha Cha just doing what Labs love to do?
Cha Cha and the Picnic Basket is a fun rhyming story for children. It would be great for story time or bedtime. The story teaches a sweet lesson about owning a pet in terms kids will understand. The pastel-colored illustrations add to the story without distracting small minds. It is the first in a series of eight books featuring Cha Cha. I can’t wait to share this story with the children in my life! Until then, I’ll have to settle for reading it to Yaz.
Teachers and parents of toddlers to early school-age children.
About the Author:
Lisa Stephens is a children’s author, retired teacher, animal lover and community contributor. Most importantly, she is a full-time wife and mother to sons Harry and James (plus two dogs and a cat!). She spent many years teaching 5- to 12-year olds both in physical education and the classroom, retiring permanently when her two sons entered upper primary school. Her book series following her beloved family pet-a golden Labrador Retriever named Cha Cha-is enhanced by her many experiences both teaching and raising young children. Stephens also supports Guide Dogs Australia, donating a portion of her book proceeds to the charitable organization.
About the Illustrator:
Declan Smith is a young dog lover from Australia. At the age of 17, Declan graduated from Marist College Ashgrove and recently began his studies in the Visual Arts at the Queensland University of Technology. Declan lives in Brisbane with his family and their much-loved Golden Retriever, Timmy.
Title: Cha Cha and the Picnic Basket (as told by James Stephens, age 4)
Author: Lisa Stephens
Illustrator: Declan Smith
Softcover: 35 pages
Rating: 4 paws
Ashton Kutcher Teaches Us Social Media
Social media is a very tricky thing. People will try to tell you they are experts at social media, which isn’t exactly true. They are experts at keeping up with the ever changing pace of social media.
As a business owner, you have a lot on your plate and it’s understandable to hire a PR firm or marketing firm to help you with social media, some owners like to do it themselves. I wish there was a simple step-by-step process that I could give you, i.e., Here are steps A, B, C, if you do them you will be a pro. But that’s the problem with social media, there are no steps. There are very general guidelines. The problem with guidelines is that they are always changing and expanding as well, so I wanted to share the guidelines that don’t really change.
Now I could list them out and you would read them, but I always believe association is better to remember what you have to do, then pure memory. So that is why I want to talk about a video that went viral, that’s about Ashton Kutcher. So first, watch the video.
Now, while you may or may not like Ashton Kutcher he gives a fantastic speech. Now, I know in it, he doesn’t talk about social media, but what he does in the speech (and why it went viral) are the same things you have to think about when writing a blog post, sending a tweet, taking a photo on Instagram, etc.
So, let’s break down his speech.
- The inside edge: Right in the beginning he tells us that he is giving us an insider secret. Let’s face it, everyone wants to be a part of a secret, they want to know something no one else does and your customers want to know more about your business then just what the public sees. They want to know more about you as an owner, they want to know what happens behind the scenes, give them a taste of it with a social media post here and there. Take a picture of the large shipment of pet food you received. Take a video of a unique grooming job being done at your store. Let people see what they won’t always see at the store.
- Hook ’em: Ashton comes out admitting he is a fraud. Wait, what’s that you say, a fraud?! Well, he admits his real name is Chris, not Ashton. This is the hook that social media posts need to begin with. Something that keeps them reading, keeps them coming back and in the beginning of your post or Facebook update, there needs to be a hook. Whether it’s the link on a page to lead to something else, or a reason for me to click on something, you need to hook me in. Make it interesting that not everyone knows. “Survey indicates new record about pets.” It’s not the whole story, but it’s the lead, something that gets that person to interact with your site, making click on an ad, get that coupon or just spend more time on your website. Get them with something interesting to grab their attention.
- Lists make life easier: There have been recent blogs started by companies/retailers about sometimes helping customers, personal experiences, tons of different things. The problem is, if you write a blog post with a giant wall of text, no one will read it. Lists (just like this one) break things down to make it easier to read. Something you can do with social media posts is give a hint at the list. Maybe share one of the interesting points on your list. Again, comes back to hooking people in and lists are great. It’s the same reason Buzzfeed has become so popular, people love lists, take advantage of it.
- Keep it vague: Ashton breaks down the three things he wants to talk about, opportunity, being “sexy” and living life. Now most people have heard the speech from their parents, “take advantage of opportunities, live your life to the fullest,” But I guarantee no one heard the “be sexy” talk from their parents. Don’t lay down all your cards when explaining what you’re going to talk about. He lets you know what two of the things he will talk about, but the third, who knows, now I have to listen and see.
- Inspire or Advice: While going on through his list of three things, he gives a great speech but it’s inspiring and it is great advice in life. Whatever you’re sharing with your customers, be passionate about it, give them advice that helps them, betters their lives. We are all in customer service based jobs and we need to make sure the customer is rewarded for their time spent reading your tweet, Facebook post or blog.
- Bigger Mouth, Bigger Audience: Now, I am not saying, be that loud obnoxious person who yells at their audience constantly or pushes things on them, talks over them. By bigger mouth, I mean, a celebrity. Someone people listen to. Now, I know that most likely, you don’t have a budget to hire a celebrity to talk for you. But you don’t need one. Thundershirt is a prime example. They sent a Thundershirt to Dierks Bentley’s dog, and tweeted at him about it. He responded on Twitter thanking them. Now, if I were a betting man, I would say that Thundershirt had a lot more page views that day on its website, its Twitter page and maybe even more sales and they didn’t have to pay for it. Interacting and helping celebrities then acknowledge them on Twitter or Facebook is one of the easiest things you can do. Let them respond and now their audience has heard of your brand or store.
I really do wish I could tell all retailers and product designers that if you follow certain steps exactly you will be able to be successful at social media, it doesn’t work like that. Though there are some general guidelines that people who are successful on social media use and I hope these guidelines help you when planning out your next social media campaign or post.
New Name for Trainers Group
The Association of Pet Dog Trainers has changed its name to the Association of Professional Dog Trainers.
The non-profit group celebrates its 20th anniversary this year, and the re-branding was undertaken following an extensive survey with various focus groups and feedback from its global membership.
“Our board and staff put a lot of thought and work into creating a new image that will hold up another 20 years and beyond,” Jeff Silverman, CDBC and chair of the APDT board of trustees, said. “Our focus will remain on serving pet dog trainers, i.e., those who work with companion animals and their owners. The replacement of ‘Pet’ with ‘Professional’ reflects our strategic commitment to promoting the development of dog training into a true profession, and an effort to better communicate what we stand for to our members, allied professionals and the general public.”
Headquartered in Greenville, S.C., the APDT is a non-profit, professional association of individual trainers who are committed to becoming better trainers through education. The association offers education for trainers online and through an annual conference. It was established in 1993 by Dr. Ian Dunbar and maintains a membership of nearly 6,000 members around the world.
TropiClean Renovates Website
TropiClean recently relaunched their website, which now includes more educational content and situation awareness, as well as created a blog to help support their community.
“We are thrilled about the launch of our new website,” Brian Collier, creative marketing and public relations coordinator, said. “Our goal is to create an environment that is more engaging and conversational. We want our visitors and brand fans to enjoy learning more about our products, our company and also how to provide healthier lives for their pets. When you visit our new site you will find clinical trials, articles and what experts think about TropiClean products. We are also very excited about our new blog.”
The renovated TropiClean site features a new way for visitors to post their reviews and experiences with their products.
TropiClean said they hope this will help provide new customers with insights on each product and what other customers have enjoyed. With these new additions and the launch of its blog, the company is looking to develop a strong understand of how natural ingredients create a better life for pets and their families.
Merrick Introduces The “Cat Critic”
Merrick is introducing W. “Mittens” Bloomfield, its very own “Cat Critic” in a move to differentiate both the brand and product in a whimsical, irreverent and humorous way at www.thecatcritic.com.
“Merrick is known for its successful, premium natural dog food and treat business and now it’s time to focus on the felines,” Pete Brace, the vice president of communications and pet parent relations, said. “The Purrfect Bistro launch and Cat Critic campaign is our continuation of Merrick’s Real Food Revolution that we started last year in the dog food category, with the introduction of a new line of dog food recipes.”
Brace said that the Cat Critic campaign is the perfect vehicle to illustrate and reinforce the gourmet qualities of Purrfect Bistro. W. “Mittens” Bloomfield was created to educate their passionate pet owners about the new Purrfect Bistro line and its 21 recipes that span a spectrum of tastes, textures and protein sources.
“Pet parents understand how cats can be the ultimate food critics, and we know that cats want the best-tasting, highest quality food or they will turn their noses up at it,” Brace said. “With those insights in mind, we wanted to highlight the great taste and textures of Purrfect Bistro by showing up in a disruptive way in ‘foodie’ as well as pet media.
“We think the entertaining, but discriminating Cat Critic matches the high standard of ingredients, tastes and textures – along with the whimsical feel- of the Purrfect Bistro brand, which includes recipes such as Chick a la King, Tuna Nicoise and Beef Wellington.”
National Reptile Breeders’ Expo Photos
The National Reptile Breeders’ Expo was Aug. 16 through the 18 in Daytona Beach, Fla., where it featured reptile breeders and retailers. It also attracted retailers, buyers, hobbyists and breeders from all over the country. To view more photos visit our Facebook page.
Orapup and the AKC Canine Health Foundation Raise Awareness and Funds for Pet Health
Orapup and the American Kennel Club Canine Health Foundation, Inc., have formed a strategic partnership to advance canine health by raising awareness and funding scientific research. As part of the partnership, Orapup will contribute a portion of sales from its website to CHF and help increase traffic to the foundation’s website by creating several YouTube accounts.
Both Orapup and CHF are unified in their goal to help dogs live longer, healthier lives, and Orapup’s donation of time and funds will support CHF-sponsored research, which is committed to finding better treatments and more accurate diagnoses for canine health concerns, including cancer, heart disease, bloat, oral health, epilepsy, canine sports medicine, obesity, allergies and many others. A resource for all dog owners, CHF also provides free articles, podcasts and webinars to people who are concerned about the health of their dogs.
“We are thrilled to partner with the Canine Health Foundation, the most highly regarded organization funding scientific research exclusively for dogs,” Jeff Davis, CEO of Orabrush, said. “Orapup is one of the easiest and most rewarding ways to give dogs the attention and care they deserve, and we look forward to advancing the foundation’s innovative research to help dogs everywhere maintain happy and healthy lifestyles.”
Made in the USA, the vet-approved Orapup combines ultra-soft, micro-pointed bristles with four in-line scrapers to collect and remove bad breath-causing bacteria from the tongue. To entice dogs to lick away their bad breath and help build their natural oral health, Orapup Lickies, a supplement with FDA-approved, gluten-free ingredients, is applied to the surface of the Orapup.
“CHF understands that a dog’s oral health can affect all aspects of his or her overall health, and we strive to provide information and education to dog owners about this important health issue,” Terry Warren, CEO of the AKC Canine Health Foundation, said. “Orapup’s fundraising and social media efforts will help further our efforts to address the needs of all dogs across their entire lifetimes by focusing on all aspects of their physical, mental and social well-being.”
Dick Van Patten’s Natural Balance Donates Pet Food
Natural Balance Pet Foods, Inc., donated pet food to help two Los Angeles area pet rescues. For every “like” the Natural Balance Facebook page received between May 31 and June 30, 2013, one pound of pet food was donated to either I.C.A.R.E. or Operation Blankets of Love.
By the end of the campaign, 17,920 pounds of food was donated to I.C.A.R.E and 40,000 pounds was donated to Operation Blankets of Love, totaling 57,920 pounds of Natural Balance dog and cat food that helped thousands of pets in need.
I.C.A.R.E. is a 100 percent volunteer run and supported organization. They received seven pallets of Natural Balance Organic Dry Dog Food and 140 bags of Natural Balance Limited Ingredient Diets L.I.D. Lamb and Brown Rice formula through Feed the Need, totally $22,400 in donations.
Operation Blankets of Love is an award-winning non-profit public charity. They received seven pallets of Natural Balance Organic Dry Dog Food and 13 pallets of Natural Balance Indoor Ultra Rabbit & Salmon Meal Premium Formula cat food, totaling $37,500 in donations.
Feed the Need was an innovative campaign that raised awareness of animal welfare through social media, and is just one of the many ways Natural Balance lives up to Van Patten’s motto of “Help me help animals”, which is written on every bag of his food.
The Honest Kitchen Named One Of America’s “Best Places to Work”
Outside’s “Best Places to Work” project celebrates the innovative companies setting a new standard for a healthy work-life balance.
“I’m so thrilled that The Honest Kitchen has made the Best Places to Work list again this year,” Lucy Postins, founder and CEO of The Honest Kitchen, said. “We have a real commitment to the well being of our teams, both human and canine, and a strong focus on creating a working environment that fosters individuality and creativity, as we continue our face-paced growth.”
The list was compiled with the help of the Outdoor Industry Association and Best Companies Group. The year-long selection process began with an outreach effort that identified a wide range of non-profit and for-profit organizations with at least 15 employees working in an office in the United States.
Participating companies were sent confidential employee-satisfaction surveys and employer-questionnaires to collect information about benefits, compensation, policies, job satisfaction, environmental initiatives, and community outreach programs. Best Companies Group then analyzed the results and selected the companies that best enable employees to pursue active lifestyles while also supporting their social and environmental contributions.
“We’re proud to publicize the efforts of these 100 companies,” Outside Editor Christopher Keyes said. “They each show a real commitment to creating active, healthy work environments and put a premium on innovative benefits. Year after year, Outside’s Best Places to Work program demonstrates that America’s most successful companies are the ones that consistently promote true work-life balance for their employees.”
The Honest Kitchen’s San Diego office is dog friendly, which helps keep a fun office culture and promotes regular exercise breaks during the day. In-office perks include two company-owned bikes for employees’ personal use, monthly employee chair massages and reimbursement for fitness coverage such as yoga, gym fees, exercise classes or team membership fees (like kickball, marathon training).
In 2013 The Honest Kitchen introduced a ‘Contribution Teams’ program, which allows staff to contribute to the company’s cultural development and employee happiness, by participating in projects outside of their normal job responsibilities. The company also offers a flexible working schedule, so that each person can create the workplace/outside balance that they need.
Iams, Eukanuba Pet Food Recalled
Procter & Gamble voluntarily recalled specific lots of Iams and Eukanuba dry pet food because they have the potential to be contaminated with Salmonella, the company said in a press release on their website.
The affected product was distributed to select retailers across the United States, and were made during a 10-day window at a single manufacturing site, according to the release.
P&G’s routine testing determined that some products made during this timeframe had the potential for Salmonella contamination. As a precautionary measure, they recalled the potentially impacted products made during the timeframe.
No other dry dog food, dry cat food, dog or cat canned wet food, biscuits/treats or supplements are affected by this announcement, the company said.
The lots were distributed in the United States and represent roughly one-tenth of one percent of annual production, the company said. No Salmonella-related illnesses have been reported to date in association with these product lots, according to the release.
More information, including the specific lots, can be found on their website.
Pet Food Experts Aqcuires Zeus & Company
Pet Food Experts, Inc., acquired the operating assets of Zeus & Company. Zeus & Company’s distribution business has been servicing independent pet retailers in the Midwest since 1997.
David Levy, president and owner of Zeus & Company, has agreed to join the Pet Food Experts family and will stay on as president of Zeus. Pet Food Experts plans to continue operations at the 62,000-square-foot Des Plaines Distribution Center.
Pet Food Experts will now service retailers located in Illinois, Wisconsin, Minnesota, North Dakota, South Dakota, Nebraska, Iowa, Indiana and Missouri in addition to its current footprint of New England, New York and Mid-Atlantic.
“We are excited about bringing our family-style personal relationships to Midwest retailers,” Michael Baker, president of Pet Food Experts, said.